EXPERIENTIAL MARKETING SEBAGAI SUATU STRATEGI DALAM MENCIPTAKAN CUSTOMER SATISFACTION DAN REPEAT BUYING UNTUK MENINGKATKAN KINERJA PEMASARAN

Farida Indriani

doi:10.14710/jsmo.v3i1.4180

DOI: https://doi.org/10.14710/jsmo.v3i1.4180

EXPERIENTIAL MARKETING SEBAGAI SUATU STRATEGI DALAM MENCIPTAKAN CUSTOMER SATISFACTION DAN REPEAT BUYING UNTUK MENINGKATKAN KINERJA PEMASARAN

Farida Indriani

Citation Format:

Abstract

ABSTRACT

Experiential marketing represent the alternative from excellence competition had by company as asset able to improve the marketing performance. Experiential marketing had by company can assist the company to peep out the new idea in each planning compilation, peculiarly in compiling marketing strategy. That way also by improving experiential marketing strategy continously, company quickly can anticipate the change that happened around company through the strategy which application. And with the mecanism expected by a company can create customer satisfaction and repeat buying to improve the market performance.

Keywords : experiental marketing; customer satisfaction; repeat buying; market performance

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : ID

In Vol 3, No 1 (2006)

Recent articles

ANALISIS PENGARUH PEMBERDAYAAN KARYAWAN DAN SELF OF EFFICACY TERHADAP KINERJA KARYAWAN BAGIAN PENJUALAN (STUDI KASUS PADA PT. SINAR SOSRO WILAYAH PEMASARAN SEMARANG) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA HASIL TENAGA PENJUALAN DAN HUBUNGANNYA TERHADAP EFEKTIFITAS PENJUALAN PERUSAHAAN ( STUDI KASUS PADA BPR DI EKS. KARESIDENAN SEMARANG) PENGUKURAN TINGKAT KEPUASAN KONSUMEN JASA PENERBANGAN (STUDI KASUS PADA JASA PENERBANGAN GARUDA INDONESIA SEMARANG - JAKARTA) More recent articles

Most cited articles

MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN PENGARUH PEMBINAAN, PELATIHAN DAN PENGEMBANGAN, PEMBERDAYAAN DAN PARTISIPASI TERHADAP KINERJA KARYAWAN ANALISIS REAKSI PASAR MODAL TERHADAP PENGUMUMAN INVESTASI TEKNOLOGI INFORMASI: STUDI KASUS PADA PERUSAHAAN YANG LISTING DI BEJ PERIODE 2002-2005 More cited articles

Last update:

No citation recorded.

Last update: 2025-06-13 12:28:19

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).