DOI: https://doi.org/10.14710/jil.22.1.193-204

Fostering Green Innovation and Environmental Consciousness: A Pathway to Competitive Advantage in the Green Economy.

1Program Studi Magister Manajemen, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia., Jl. Lodan no 2 Ancol, Pademangan, Jakarta, 14430., Indonesia

2Program Studi Manajemen, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia, Jl. Lodan no 2 Ancol, Pademangan, Jakarta, 14430., Indonesia

Received: 14 Apr 2023; Revised: 17 Aug 2023; Accepted: 24 Sep 2023; Available online: 21 Nov 2023; Published: 10 Dec 2023.
Editor(s): Budi Warsito

Citation Format:
Abstract

This research aims to identify the preceding factors for achieving green competitive advantage, as traditional marketing might not be adequate to cater to this aspect. Therefore, the analysis explores the correlation between the theory of reasoned action and green marketing and how the blending of these concepts affects eco-friendly innovation and, subsequently, green competitive advantage. A quantitative approach was employed to conduct this investigation, using questionnaires gathered through direct visits to 100 coffee shops in and around Jakarta. The sample was selected through purposive non-probability sampling. The collected data were analyzed using SMART PLS.3 software, employing the structural equation model (SEM). The findings highlight that both internal and external orientations exert an impact on green innovation, which, in turn, affects green competitive advantage. However, it should be noted that internal and external environmental orientations do not have a direct impact on green competitive advantage. This research contributes to the field of green marketing by highlighting the crucial role of green innovation in achieving green competitive advantage and establishing the link between environmental orientation and competitive edge. Companies can allocate resources to improve their green innovation efforts, which can strengthen their competitive position in the market. The study provides practical guidance for businesses aiming to enhance their green competitive advantage. However, the identified limitations should prompt researchers and practitioners to consider broader industry and methodology coverage in future investigations.

Fulltext View|Download
Keywords: Internal environmental orientation; external environmental orientation; green innovation; green competitive advantage

Article Metrics:

Article Info
Section: Research Article
Language : EN
Recent articles
Pengaruh Asap Rokok pada Peningkatan Konsentrasi PM2.5 dan PM10 di Ruang Tamu Akibat Merokok di Dalam dan di Luar Rumah Peran Stakeholder dalam Kajian Lingkungan Hidup Strategis Rencana Detail Tata Ruang Kawasan Perkotaan Manokwari Keanekaragaman Sumber Daya Genetik Lokal Umbi- Umbian di Kecamatan Mijen, Kota Semarang, Jawa Tengah More recent articles
Most cited articles
Forest Change Monitoring and Environmental Impact in Gunung Palung National Park, West Kalimantan, Indonesia Daya Dukung Jalur Pendakian Bukit Raya Di Taman Nasional Bukit Baka Raya Kalimantan Barat Pengembangan Potensi Energi Alternatif Dengan Pemanfaatan Limbah Cair Kelapa Sawit Sebagai Sumber Energi Baru Terbarukan Di Kabupaten Kotawaringin Timur Studi Pendahuluan Cemaran Air Limbah Rumah Potong Hewan di Kota Mataram PENGELOLAAN AIR TANAH BERBASIS KONSERVASI DI RECHARGE AREA BOYOLALI (Studi Kasus Recharge Area Cepogo, Boyolali, Jawa Tengah) More cited articles
  1. References
  2. Abbas, J., & Sağsan, M. (2019). Impact of Knowledge Management Pracctice on Green Innovation and Corporate Sustainable Development: A Structural Analysis. Journal Clean Producton, 229, 611-620. doi: https://doi.org/10.17981/ijmsor.04.01.03
  3. Adomako, S., Amankwah-Amoah, J., Danso, A., Konadu, R., & Owusu-Agyei, S. (2019). Environmental sustainability orientation and performance of family and nonfamily firms. Business Strategy and The Environment, 28(6), 1250-1259. doi: https://doi.org/10.1002/bse.2314
  4. Alpenberg, J., Wnuk-Pel, T., & Heneback, A. (t.thn.). Environmental Orientation in Swedish Local Governments. Sustainability , 10(18), 459. doi: https://doi.org/10.3390/su10020459
  5. Arsawan, I. W., Koval, V. V., Duginets, G. V., & O. Kalinin, I. V. (2021). The impact of green innovation on environmental performance of SMEs in an emerging economy. EDP Sciences, 255, hal. 1-12. Ukraine. doi: https://doi.org/10.1051/e3sconf/202125501012
  6. Banerjee, S. B. (2002, March). Corporate environmentalism: the construct and its measurement. Journal of Business Research, 55(3), 177-191. doi: https://doi.org/10.1016/S0148-2963(00)00135-1
  7. Barforoush, N., Etebarian, A., Naghsh, A., & Shahin, A. (2021). Green innovation a strategic resource to attain competitive advantage. International Journal of Innovation Science, 13(5), 645-663. doi: https://doi.org/10.1108/IJIS-10-2020-0180
  8. Bu, X., Dang, W. V., Wang, J., & Liu, Q. (2020). Environmental Orientation, Green Supply Chain Management, and Firm Performance: Empirical Evidence from Chinese Small and Medium-Sized Enterprises. Journal of Environmental Research and Public Health, 17(4), 1199. doi:doi: 10.3390/ijerph17041199
  9. Burki, U., & Dahlstrom, R. (2017). Mediating Effects of Green Innovations on Interfirm Cooperation. Australasian Marketing Journal, 25(2), 149-156. doi: https://doi.org/10.1016/j.ausmj.2017.05.001
  10. Capon, A., & Corvalan, C. (2018). Climate change and health: global issue, local responses. Public Health Research Practice., 28(4), 1-3. doi: https://doi.org/10.17061/phrp2841823
  11. Chang, C.-H. (2011). The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation. Journal of Business Ethics, 104, 361-370. doi: https://doi.org/10.1007/s10551-011-0914-x
  12. Chen, R., & Cao, L. (t.thn.). How do enterprises achieve sustainable success in green manufacturing era? The impact of organizational environmental identity on green competitive advantage in China. Kybernetes, ahead-of-print(ahead-of-print). doi: https://doi.org/10.1108/K-04-2022-0597
  13. Coşkun, A., Vocino, A., & Polonsky, M. (2017). Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation. Australasian Marketing Journal, 25(2), 115-125. doi: https://doi.org/10.1016/j.ausmj.2017.04.008
  14. Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240. doi: https://doi.org/10.1016/j.indmarman.2005.08.013
  15. Cuadro, H. C., Lobo, M. A., Arrieta, L. M., & Zambrano, R. G. (2019). Green Innovation at the industrial level: A systematic Review. International Journal of Management Science and Operation Research, 4(1), 13-19. doi: https://doi.org/10.17981/ijmsor.04.01.03
  16. Delmas, M., & Toffel, M. W. (2004). Stakeholders and Environmental Management Practices: An Institutional Framework. Business Strategy and the Environment, 4(13), 209-222. doi: https://doi.org/10.1002/bse.409
  17. El-Kassar, A.-N., & Singh, S. K. (2019). Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144(1), 483-498. doi: https://doi.org/10.1016/j.techfore.2017.12.016
  18. Farza, K., Ftiti, Z., Hlioui, Z., Louhichi, W., & Omri, A. (2021). Does it pay to go green? The environmental innovation effect on corporate financial performance. Journal of Environmental Management, 300, 113695. doi: https://doi.org/10.1016/j.jenvman.2021.113695
  19. Fatoki, O. (2021). Environmental Orientation and Green Competitive Advantage Of Hospitality Firms In South Africa: Mediating Effect Of Green Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 4(7), 223. doi: https://doi.org/10.3390/joitmc7040223
  20. Ginsberg, J., & Bloom, P. (2004). Choosing The Right Green Marketing Strategy. MIT Sloan Management Review, 46(1), 79-84
  21. Hair, J. F., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8 ed.). Cengage
  22. Haribabu, R. (2017). An overview of Green marketing. Journal for Studies in Management and Planning, 2(1), 230-233
  23. Hart, S. L. (1995). A Natural-resource-based View of the Firm. Academy of Management Review, 4(20), 986-1014. doi: https://doi.org/10.5465/amr.1995.9512280033
  24. Hsu, C.-C., Tan, K. C., Hathaway, B. A., & Zailani, S. (2023). Business Networking Orientation, Green Operations Practices and Firm Performance. Journal of Manufacturing Technology Management, 34(3), 455-475. doi: https://doi.org/10.1108/jmtm-09-2022-0341
  25. Klassen, R. D., & McLaughin, C. P. (1996). The Impact of Environemtal Management on Firm Performance. Management Science, 42(8)
  26. Leal-Millán, A. G., Leal-Rodríguez, A. L., & Albort-Morant, G. (2020). Green Innovation. Encyclopedia of the UN Sustainable Development Goals. Encyclopedia of the UN Sustainable Development Goals
  27. Liboni, L. B., Cezarino, L. O., Alves, M. F., Jabbour, C. J., & Venkatesh, V. G. (2022). Translating the environmental orientation of firms into sustainable outcomes: the role of sustainable dynamic capability. Review of Managerial Science, 17(1), 1125-1146. doi: https://doi.org/10.1007/s11846-022-00549-1
  28. Linder, M., Björkdahl, J., & Ljungberg, D. (2014). Environmental Orientation and Economic Performance: a Quasi‐experimental Study of Small Swedish Firms. Business Strategy and The Environment, 23(5), 333-348. doi: https://doi.org/10.1002/bse.1788
  29. Martinsen, U., & Huge-Brodin, M. (2014). Environmental practices as offerings and requirementson the logistics market. Logistic Research, 7(1), 115. doi: DOI10.1007/s12159-014-0115-y
  30. Meidute-Kavaliauskiene, I., Çiğdem, Ş., Vasiliauskas, A. V., & Yıldız, B. (t.thn.). Green Innovation in Environmental Complexity: The Implication of Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 107. doi: https://doi.org/10.3390/joitmc7020107
  31. Mikhno, I., Koval, V., Shvets, G., Garmatiuk, O., & Tamošiūnienė, R. (2021). Green Economy In Sustainable Development And Improvement Of Resource Efficiency. Central Europena Business Review, 10(1), 99-113. doi:DOI: 10.18267/j.cebr.252
  32. Moravcikova, D., Krizanova, A., Kliestikova, J., & Rypakova, M. (2017). Green Marketing as the Source of the Competitive Advantage of the Business. Sustainability, 9(1), 1-13. doi: https://doi.org/10.3390/SU9122218
  33. Novitasari, M., & Agustia, D. (2022). Assessing The Role Of Competitive Advantage Between Green Supply Chain Management, Green Innovation And Firm Performance. Proceeding of International Conference on Science and Technology (hal. 20-36). Kuantan Singingi: Lembaga Penelitian Pengabdian kepada Masyarakat dan Dakwah Islamiyah, Universitas Islam Kuantan Singingi
  34. Pulka, B. M., Ramli, A., & Mohamad, A. (2021). Entrepreneurial competencies, entrepreneurial orientation, entrepreneurial network, government business support and SMEs performance. The moderating role of the external environment. Journal of Small Business and Enterprise Development, 28(4), 586-618. doi: https://doi.org/10.1108/JSBED-12-2018-0390
  35. Pulka, P. M., Ramli, A. R., & Mohamad, A. 2. (t.thn.). Entrepreneurial competencies, entrepreneurial orientation, entrepreneurial network, government business support and SMEs performance. The moderating role of the external environment
  36. Roberto Chavez, M. M. (2021). Environmental orientation, external environmental information exchange and environmental performance: Examining mediation and moderation effects. International Journal of Production Economics, 240, 108222. doi:DOI:10.1016/J.IJPE.2021.108222
  37. Russo, M. V., & Fouts, P. A. (1997). A Resource-Based Perspective on Corporate Environmental Performance and Profitability. The Academy of Management Journal, 40(3), 534-559. doi: https://doi.org/10.2307/257052
  38. Sarkis, J., Zhu, Q., & Lai, K.-h. (2011). An organizational theoretic review of green supply chain management literature. International Journal of Production Economics, 130(1), 1-15. doi: https://doi.org/10.1016/j.ijpe.2010.11.010
  39. Sharma, S., & Vredenburg, H. (1998). Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities. Strategic Management Journal, 19(8), 729-753. doi: https://doi.org/10.1002
  40. Situmorang, R. O., Hussain, M., & Chang, S. C. (2023). Assessment of environmental orientations of urban Taiwanese and their. Climate Services, 30(1). doi: https://doi.org/10.1016/j.cliser.2023.100366
  41. Smerichevskyi, S., Kniazieva, T., Kolbushkin, Y., Reshetnikova, I., & Merta, A. O. (2018). Environmental orientation of consumer behavior: motivational component. Problems and Perspectives in Management, 16(2), 424-437
  42. Soewarno, N., Tjahjadi, B., & Fithrianti, F. (2019). Green innovation strategy and green innovation: The roles of green organizational identity and environmental organizational legitimacy. Management Decision, 57(11), 3061-3078. doi: https://doi.org/10.1108/MD-05-2018-0563
  43. Vilkaité-Vaitoné, N., & Skačkauskienė, I. (2019, 1 1). Green marketing orientation: evolution, conceptualization and potential benefits. Open Economics, 2(1), 53 - 62
  44. Widyastuti, P. (2022). The Effect of Multi-Sensory Marketing And Pleasure on Purchasing At Coffe Shop In Indonesia. Jurnal Mantik, 6(2), 1869-1875
  45. World Bank. (2021, May 20). www.worldbank.org. Diambil kembali dari www.worldbank.org: https://www.worldbank.org/en/country/indonesia/publication/plastic-waste-discharges-from-rivers-and-coastlines-in-indonesia
  46. Wu, W., Wu, W., Wu, K., Ding, C., & Fan, C. (2022, July 27). Green Innovation, Corporate Environmental Ethics, and Competitive Advantages of Chinese Automobile Industry During COVID-19: Corporate Environmental Management as Moderator. Frontiers in Psychology, 13(1), 1-11. doi: https://doi.org/10.3389/fpsyg.2022.832895
  47. Yang, J. Y., & Roh, T. (2019). Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation. Sustainability, 11(12), 3234. doi: https://doi.org/10.3390/su11123234
  48. Yang, Y., & Jiang, Y. (2023). Does suppliers’ slack influence the relationship between buyers’ environmental orientation and green innovation? Journal of Business Research, 157(1), 113569. doi: https://doi.org/10.1016/j.jbusres.2022.113569
  49. Yu-Shan Chen, S.-B. L.-T. (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics, 67(4), 331-339. doi: https://doi.org/10.1007/s10551-006-9025-5
  50. Zameer, H., Wang, Y., Yasmeen, H., & Mubarak, S. (2020). Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488-507. doi: DOI10.1108/MD-01-2020-0065
  51. Zehir, C., & Ozgul, B. (2020). Environmental orientation and firm performance: The mediation mechanism of green innovation. International Journal of Research in Business and Social Science, 9(5), 13-25. doi: https://doi.org/10.20525/ijrbs.v9i5.883

Last update:

No citation recorded.

Last update: 2024-11-02 23:40:31

No citation recorded.