skip to main content


*Punjul Setya Nugraha  -  Pascasarjana Departemen Ilmu Komunikasi, FISIP, Universitas Indonesia, Indonesia
Irwansyah Irwansyah  -  Pascasarjana Departemen Ilmu Komunikasi, FISIP, Universitas Indonesia, Indonesia
Open Access Copyright 2022 Interaksi: Jurnal Ilmu Komunikasi under

Citation Format:

As a mode of technology mediated communication, the advent and development of social media has provided a vast array of interaction, which may lead to the attainment of understanding between public and government. Using Kent & Taylor’s model on dialogic two-way models, an organization could deliver an effective, sophisticated, and effective public relation programs using social media. Social media plays a significant role in providing avenues for such a high degree interaction. A successful public relation campaign, in the end, would contribute greatly in an organization’s efforts to manage its image. This article is aimed at providing elaboration on ways through which a government institution could effectively utilize social media in its public relations campaign, using a qualitative descriptive approach. This article found that the degree of social media utilization by a government institution would very much be depended on their respective social media adoption stage.

Note: This article has supplementary file(s).

Fulltext View|Download |  Transcripts
Transkrip Wawancara
Type Transcripts
  Download (19KB)    Indexing metadata
Keywords: media sosial; kehumasan digital; komunikasi dialogis

Article Metrics:

  1. Adesina, O. S. (2017). Foreign policy in an era of digital diplomacy. Cogent Social Sciences, 3(1).
  2. Albishri, O., Tarasevich, S., Proverbs, P., Kiousis, S. K., & Alahmari, A. (2019). Mediated public diplomacy in the digital age: Exploring the Saudi and the U.S. governments’ agenda-building during Trump’s visit to the Middle East. Public Relations Review, 45(4).
  3. Alshenqeeti, H. (2014). Interviewing as a Data Collection Method: A Critical Review. English Linguistics Research, 3(1), 39–45.
  4. Balaban, D. C., & Iancu, I. (2009). The role of PR in the public sector. Case study on PR professionalization at the local level in Romania. Transylvanian Review of Administrative Sciences, 27 E, 22–38
  5. Bertot, J. C., Jaeger, P. T., & Hansen, D. (2012). The impact of polices on government social media usage : Issues , challenges , and recommendations. Government Information Quarterly, 29(1), 30–40.
  6. Botan, C. (1997). Ethics in strategic communication campaigns: The case for a new approach to public relations. Journal of Business Communication, 34(2), 188–202.
  7. Briones, R. L., Kuch, B., Liu, B. F., & Jin, Y. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 37(1), 37–43.
  8. Fähnrich, B. (2013). Integrating concepts of international governmental communication-A framework for further research. Studies in Communication Sciences, 13(1), 15–23.
  9. Golan, G. J., Manor, I., & Arceneaux, P. (2019). Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media. American Behavioral Scientist, 63(12), 1665–1683.
  10. Grunig, J. E. (1993). Public relations and international affairs : Effects , ethics , and responsibility. Journal of International Affairs, 47(1), 137–162
  11. Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. CBS College Publishin, New York NY
  12. Hanson, F. (2012). Baked In and Wired. Foreign Policy at Brookings, 1–41.
  13. Hasna, S., & Irwansyah, I. (2019). Electronic Word of Mouth Sebagai Strategi Public Relation Di Era Digital. Interaksi: Jurnal Ilmu Komunikasi, 8(1), 18.
  14. Huang, Y. H. C., Wu, F., & Huang, Q. (2017). Does research on digital public relations indicate a paradigm shift? An analysis and critique of recent trends. Telematics and Informatics, 34(7), 1364–1376.
  15. Jayawinangun, R., & Valdiani, D. (2020). Tipologi Partisipasi Politik Pemilih Laki-Laki di Kabupaten Bogor Berdasarkan Penggunaan Sumber Informasi Politik. Interaksi: Jurnal Ilmu Komunikasi, 9(1), 31–39
  16. Karakiza, M. (2015). The Impact of Social Media in the Public Sector. Procedia - Social and Behavioral Sciences, 175, 384–392.
  17. Kemlu. (2019). Kemlu RI Raih Penghargaan Best Campaign Di Government Social Media Summit 2019.
  18. Kent, M. L., & Taylor, M. (1998). Building Dialogic Relationships Through the World Wide Web. Public Relations Review, 24(3), 321–334
  19. Kumar, A. K., Natarajan, S., & Acharaya, B. (2017). Computer mediated communication: A pathway to analyze social media communication trajectories. Man in India, 97(4), 195–205
  20. Manor, I. (2019). The Digitalization of Public Diplomacy. In The Digitalization of Public Diplomacy.
  21. Manor, I., & Segev, E. (2015). America’s selfie: How the US portrays itself on its social media accounts. Digital Diplomacy: Theory and Practice, January, 89–108
  22. Massey, J. E. (2003). A Theory of Organizational Image Management: Antecedents, Processes & Outcomes. Paper Presented at the International Academy of Business Disciplines Annual Conference
  23. Mergel, I. (2013). A framework for interpreting social media interactions in the public sector. Government Information Quarterly, 30(4), 327–334.
  24. Mergel, I. (2014). Social media adoption: Toward a representative, responsive or interactive government? ACM International Conference Proceeding Series, 163–170.
  25. Mergel, I. (2016). Social media institutionalization in the U.S. federal government. Government Information Quarterly, 33(1), 142–148.
  26. Muhia, C. K. (2010). The Role Of Public Relations In The Public Sector: A Comparative Analysis Of Communication Strategies In The Ministry Of Defence And The Police Department In Kenya
  27. Nakano, D., & Muniz, J. (2018). Writing the literature review for empirical papers. Producao, 28(March).
  28. Nehls, K., Smith, B. D., & Schneider, H. A. (2014). Video-conferencing interviews in qualitative research. Enhancing Qualitative and Mixed Methods Research with Technology, January, 140–157.
  29. Pang, A., Shin, W., Lew, Z., & Walther, J. B. (2018). Building relationships through dialogic communication: Organizations, stakeholders, and computer-mediated communication. Journal of Marketing Communications, 24(1), 68–82.
  30. Park, S., Chung, D., & Park, H. W. (2019). Analytical framework for evaluating digital diplomacy using network analysis and topic modeling: Comparing South Korea and Japan. Information Processing and Management, 56(4), 1468–1483.
  31. Pohan, S., Pohan, H., & Nuria Savitri, I. (2017). Digital Diplomacy-Maximizing Social Media in Indonesia’s Economic and Cultural Diplomacy. 81(Icosop 2016), 372–390.
  32. Radiananti, B. D. (2020). Diplomasi Digital dan Implementasi Aplikasi Safe Travel di Kementerian Luar Negeri. PESIRAH: Jurnal Administrasi Publik, 1(1), 1–11
  33. Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336–341.
  34. Soylu, A. (2018). Digital Public Relations in SMEs.". In COMMUNICATION MEDIA & PUBLIC RELATIONS (p. 35)
  35. Susanto, E. H. (2016). Media Sosial Sebagai Pendukung Jaringan Komunikasi Politik. Aspikom, 1, 379–398
  36. Thomas, P. J., & Dittman, K. C. (2016). Social Media and its Impact on Communication. Proceedings of the 2016 IAJC-ISAM Joint International Conference.
  37. Valentini, C. (2018). Public Relations in the public sector. The role of strategic communication in the italian public administration. Sinergie Italian Journal of Management, 92, 93–113.
  38. Verčič, D., Verčič, A. T., & Sriramesh, K. (2015). Looking for digital in public relations. Public Relations Review, 41(2), 142–152.
  39. Wirtz, J. G., & Zimbres, T. M. (2018). A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research, 30(1–2), 5–34.
  40. Yavetz, G., & Aharony, N. (2020). Social media in government offices: usage and strategies. Aslib Journal of Information Management.

Last update:

No citation recorded.

Last update: 2024-04-18 04:13:18

No citation recorded.