DOI: https://doi.org/10.14710/interaksi.12.1.182-200

A NEW RECIPE FROM MY FACEBOOK: HOW DIGITAL LITERACY IMPACTING INNOVATION OF SMALL CULINARY ENTERPRISES IN INDONESIA

*Angga Prawadika Aji  -  Universitas Airlangga, Indonesia
Open Access Copyright 2023 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract

This paper is written based on a qualitative approach, to explore the ability to use communication technology by micro, small, and medium enterprises (MSMES) within the culinary field to support their ability to innovate in developing countries such as Indonesia. A total of 30 small and micro enterprises from the two biggest cities in East Java province participated in this empirical study. The data collection system is carried out using a semistructured interview that looks at the ability of business users to understand the internet as a media through four digital literacy elements, namely the ability to access, analyze, evaluate, and create messages. Based on the results of comparative analysis, it was found that the majority of MSMES owners have just reached the access phase, which is the initial phase where users are connected to the internet and utilize the most basic features of application services. MSMES owners only use internet technology for informal communication purposes and access to entertainment. One of the most important points from the results of the interview is the existence of religious issues which hamper the willingness of some MSMES owners to embrace the internet by creating reluctance and suspicion against the internet. One of them is the usury discourse that appears on non-cash payment technology and food purchasing services by online transportation.

Fulltext View|Download
Keywords: Facebook; Digital Literacy; MSMES; Community Participation; Culinary Bussiness

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
STRATEGI PEMASARAN PARIWISATA PASCA PANDEMI: KESIAPAN DAN KOMPETENSI PRODUKSI VIDEO PARA PEGIAT WISATA DI KABUPATEN BATANG A NEW RECIPE FROM MY FACEBOOK: HOW DIGITAL LITERACY IMPACTING INNOVATION OF SMALL CULINARY ENTERPRISES IN INDONESIA K-POP IDOL STANDARD DAN PRAKTIK KOMODIFIKASI PEKERJA DALAM VIDEO CLIP “IU-CELEBRITY” More recent articles
Most cited articles
Faktor-faktor Penting Daya Tarik Stasiun Radio Bagi Pendengar Radio Di Kota Semarang SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA FENOMENA PHUBBING DI ERA MILENIA (Ketergantungan Seseorang pada Smartphone terhadap Lingkungannya) Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) More cited articles
  1. Abdul, Mohani, Hashanah Ismail, Mazlina Mustapha, and Hadri Kusuma. 2013. “Indonesian Small Medium Enterprises ( SMEs ) and Perceptions on Halal Food Certification.” African Journal of Business Management 7 (16): 1492–1500. https://doi.org/10.5897/AJBM11.2926
  2. Akkeren, Jeanette Van, and Angele L.M. Cavaye. 1999. “Factors Affecting Entry-Level Internet Technology Adoption by Small Business In Australia : An Empirical Study.” In Proceeding 10th Australasian Conference on Information System, 1071–83
  3. APF Canada. 2018. “2018 Survey of Entrepreneurs and MSMES in Indonesia.” https://apfcanada-msme.ca/sites/default/files/2018-10/2018 Survey of Entrepreneurs and MSMEs in Indonesia_0.pdf
  4. APJII. 2018. “Penetrasi & Profil Perilaku Pengguna Internet Indonesia.” https://apjii.or.id/survei2018s
  5. Bhatt, Ibrar, Roberto De Roock, and Jonathon Adams. 2015. “Diving Deep into Digital Literacy : Emerging Methods for Research.” Language and Education 29 (6): 477–92. https://doi.org/10.1080/09500782.2015.1041972
  6. BPS Jawa Timur. 2016. “East Java MSMES Census 2016 Report.” Surabaya. http://diskopukm.jatimprov.go.id/public/uploads/1571371602_Data UMKM Se 2016 dan SUTAS 2018 PLUS TK.pdf
  7. Christ, William G, and W James Potter. 1998. “Media Literacy , Media Education , and the Academy.” Journal of Communcation 48 (1): 5–15. https://doi.org/https://doi.org/10.1111/j.1460-2466.1998.tb02733.x
  8. Eshet-alkalai, Yoram. 2004. “Digital Literacy : A Conceptual Framework for Survival Skills in the Digital Era.” Journal of Educational Multimedia and Hypermedia 13 (1): 93–106. https://www.learntechlib.org/p/4793/
  9. Eshet-alkalai, Yoram, and Eran Chajut. 2009. “Changes Over Time in Digital Literacy.” Cyberpsychology and Behaviour 12 (6). https://doi.org/10.1089/cpb.2008.0264
  10. Gilster, Paul. 1997. Digital Literacy. New York: John Wiliey & Sons Inc
  11. Grunert, Klaus Gunther, Hanne Hartvig Larsen, Tage Koeg Madsen, and Allan Baadsgaard. 1996. Market Orientation in Food and Agriculture. Boston: Kluwer
  12. Haenfler, Ross, Brett Johnson, and Ellis Jones. 2012. “Lifestyle Movements : Exploring the Intersection of Lifestyle and Social Movements,” 1–20
  13. Hamdani, Nizar Alam, and Galih Abdul Fatah Maulani. 2018. “The Influence of E-WOM on Purchase Intentions in Local Culinary Business Sector.” International Journal of Engineering & Technology 7: 246–50
  14. Handayani, Indah. 2018. “Tren Industri Kuliner Makin Meningkat.” Beritasatu.Com. 2018. https://www.beritasatu.com/gaya-hidup/510453/tren-industri-kuliner-makin-meningkat
  15. Hashim, Junaidah. 2007. “Information Communication Technology ( ICT ) Adoption Among SME Owners in Malaysia.” International Journal of Business and Information 2 (2): 221–40
  16. Hasna, S., & Irwansyah, I. (2019). Electronic Word of Mouth Sebagai Strategi Public Relation Di Era Digital. Interaksi: Jurnal Ilmu Komunikasi, 8(1), 18-27
  17. Heryanto, Ariel. 2014. Identity and Pleasure : The Politics of Indonesian Screen Culture. Kyoto: Kyoto University Press
  18. Iqbal, Javed, Glenn Hardaker, Aishah Ahmad Sabki, and Ibrahim Elbeltagi. 2014. “The Face of Digital Literacy for Muslim Teenage Girls: A Comparative Study of Bradford Muslim Girl Schools.” International Journal of Inclusive Education 18 (12): 1283–1303. https://doi.org/10.1080/13603116.2014.895430
  19. Ismail, Verni Y. 2014. “The Comparison of Entrepreneurial Competency in Woman Micro- , Small- , and Medium-Scale Entrepreneurs.” Procedia - Social and Behavioral Sciences 115 (Iicies 2013): 175–87. https://doi.org/10.1016/j.sbspro.2014.02.426
  20. Johnson, Robin, David Edmundson-bird, and Brendan Keegan. 2015. “Marketing Courses Digital Literacy : Digital Maturity or Digital Bravery ?” Enhancing Learning in the Social Sciences 4 (2): 1–15. https://doi.org/10.11120/elss.2012.04020002
  21. Livingstone, Sonia. 2009. “What Is Media Literacy ?” Intermedia 32 (3): 18–20. http://eprints.lse.ac.uk/1027/
  22. Livingstone, Sonia, and Shenja V A N D E R Graaf. 2010. “Media Literacy.” The International Ecyclopedia of Communication. John Wiliey & Sons, Ltd. https://doi.org/10.1002/9781405186407.wbiecm039
  23. Mehrtens, Jenni, Paul B Cragg, and Annette M Mills. 2001. “A Model of Internet Adoption by SMEs.” Information & Management 39: 165–76
  24. Meyers, Eric M, Ingrid Erickson, and Ruth V Small. 2013. “Digital Literacy and Informal Learning Environments : An Introduction.” Learning, Media and Technology 38 (4): 355–67. https://doi.org/10.1080/17439884.2013.783597
  25. Mutula, Stephen M., and P. Van Brakel. 2007. “ICT Skills Readiness for the Emerging Global Digital Economy among Small Businesses in Developing Countries Case Study of Botswana.” Library Hi Tech 25 (2): 231–45. https://doi.org/10.1108/07378830710754992
  26. Najib, Mukhamad, and Akira Kiminami. 2011. “Competitiveness of Indonesian Small and Medium Food Processing Industry : Does the Location Matter ?” International Journal of Business and Management 6 (9): 57–67. https://doi.org/10.5539/ijbm.v6n9p57
  27. OECD. 2018. SME and Entrepreneurship Policy in Indonesia 2018. Paris. https://doi.org/https://doi.org/10.1787/20780990
  28. Osterman, Mark D. 2012. “Digital Literacy : Definition , Theoretical Framework , and Competencies.” In Proceedings of the 11th Annual College of Education & GSN Research Conference, edited by M.S. Plakhotnik, S.M. Nielsen, and D.M. Pane, 135–41. Miami: Florida International University. http://education.fiu.edu/research_conference/
  29. Peris-ortiz, Jean-michel Sahut Marta. 2014. “Small Business , Innovation , and Entrepreneurship.” Small Business Economics 42: 663–68. https://doi.org/10.1007/s11187-013-9521-9
  30. Rahayu, Rita, and John Day. 2015. “Determinant Factors of E-Commerce Adoption by SMEs in Developing Country : Evidence from Indonesia.” Procedia - Social and Behavioral Sciences 195: 142–50. https://doi.org/10.1016/j.sbspro.2015.06.423
  31. Spires, Hiller A., Casey Medlock Paul, and Shea N. Kerkhoff. 2017. “Digital Literacy for the 21st Century.” In Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, 4th ed. Hershey: IGI Global. https://doi.org/10.4018/978-1-5225-7659-4.ch002
  32. Tambunan, Tulus. 2009. “Women Entrepreneurship in Asian Developing Countries : Their Development and Main Constraints.” Journal of Development and Agricultural Economics 1 (2): 27–40. http://www.academicjournals.org/JDAE ©
  33. Trihendrawan, Nuriwan. 2019. “Sektor Kuliner Indonesia Tumbuh 12,7%.” Cnbcindonesia.Com. 2019. https://ekbis.sindonews.com/read/1388028/34/sektor-kuliner-indonesia-tumbuh-127-1552972400
  34. Webber, Sheila, and Bill Johnston. 2000. “Conceptions of Information Literacy : New Perspectives and Implications.” Journal of Information Science 26 (6): 381–97
  35. Williams, Peter. 2015. “Exploring the Challenges of Developing Digital Literacy in the Context of Special Educational Needs Communities.” Innovation in Teaching and Learning in Information and Computer Sciences 15 (1): 1–16. https://doi.org/10.11120/ital.2006.05010006

Last update:

No citation recorded.

Last update: 2024-11-21 00:31:09

No citation recorded.