DOI: https://doi.org/10.14710/interaksi.13.1.1-17

STRATEGI SOSIALISASI LITERASI MEDIA AKUN INSTAGRAM @japelidi

*Ami Saptiyono orcid publons  -  Department of Communication Science, Technology Information and Communication Faculty, Universitas Semarang, Indonesia
Open Access Copyright 2024 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract
Technological developments are changing the landscape of information production, resulting in a flood of information. Not all of the information produced is true, much of it is false and misleading. This has moved the Media Literacy Support Network (Japelidi) to move to improve media literacy and has held many literacy activities and promotions, to invite the public to be aware of literacy. Through a qualitative research method using James Dilliard's Goals-Plans-Action Model theory, researchers observed the @japelidi Instagram account as the object of research and strengthened the data by conducting interviews with related parties, such as administrators and followers. The results of this study show that the unit of analysis does not appear in the content planning strategy with the dimensions of dominance and control. The dimension of power differences felt by both parties in persuasive interactions is not visible, marked by the empty comment column on each upload, and automatically also shows the absence of the control dimension, because there is no illustration of the communicator's ability to persuade or force others to comply. In its strategic actions, Japelidi has not shown the existence of mature strategic level plans, when viewed from the date of upload, intensity and quantity of uploads. This means that at the strategic action planning level, Japelidi does not yet have scheduling and consistency of content uploads aimed at educating digital media literacy.
Fulltext View|Download
Keywords: Communication Strategy, Outreach, Media Literacy, Japelidi

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
REPRESENTASI SEKSISME KORBAN KASUS PELECEHAN SEKSUAL ANAK PADA PEMBERITAAN MEDIA MASSA SIBER DI INDONESIA STRATEGI SOSIALISASI LITERASI MEDIA AKUN INSTAGRAM @japelidi STUDI FENOMENOLOGI TERHADAP PELECEHAN SEKSUAL SESAMA JENIS DI KAMPUS: REALITAS DAN PENGALAMAN LAKI-LAKI SEBAGAI KORBAN More recent articles
Most cited articles
SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur Komunikasi Orangtua-Anak dalam Pengambilan Keputusan Pendidikan FENOMENA PHUBBING DI ERA MILENIA (Ketergantungan Seseorang pada Smartphone terhadap Lingkungannya) Stigmatisasi Pemberitaan Terorisme di Media Massa More cited articles
  1. Aida, N. R., & Hardiyanto, S. (2023). Ramai soal Sindrom Skibidi Toilet, Apa Bahayanya untuk Anak? Kompas.Com. https://www.kompas.com/tren/read/2023/08/04/073000765/ramai-soalsindrom-skibidi-toilet-apa-bahayanyauntuk-anak-#google_vignette
  2. Arif, M. (2022). Profil Internet Indonesia 2022. APJII. https://apjii.or.id/survei/surveiprofilinternetindonesia2022-21072047
  3. Arifiah, A., Lestari, A., & Ichsan, M. N. (2022). Literasi Media sebagai Filter Hoaks di Media Sosial oleh Pelajar di Jakarta. Jurnal Masyarakat Siber, 1(1), 11–16. https://jurnal.unsia.ac.id/index.php/jms/article/view/43
  4. Azzahra, Z. (2022). Dating App: Lahan Kriminal Baru di Indonesia. Kumparan.Com. https://kumparan.com/ziaazzahra/dating-app-lahan-kriminalbaru-di-indonesia-20KZEumFDsM
  5. Cangara, H. (2016). Komunikasi Politik: Teori, Konsep dan Strategi (Edisi Revi). Rajawali Pers
  6. Dillard, J. P. (2015). Goals-Plans-Action Theory of Message Production. Making Influence Message. In The International Encyclopedia of Internal Communication. John Wiley & Sons,Inc. https://doi.org/https://doi.org/10.1002/9781118540190.wbeic148
  7. Effendy, O. U. (2008). Ilmu, Teori dan Filsafat Komunikasi. Citra Aditya Bakti
  8. Hoang, T. S. (2012). Communication in CSR Project Management Under Partnership. [University of Guthenburg.]. http://hdl.handle.net/2077/30556
  9. Japelidi. (2022). Tentang Japelidi. Japelidi. https://japelidi.id/tentangjapelidi/
  10. Kotler, P., Amstrong, G., Harris, Ll. C., & He, H. (2020). Principle of Marketing (8th Europe). Pearson
  11. Kurnia, N., & Astuti, S. I. (2017). PETA GERAKAN LITERASI DIGITAL DI INDONESIA: STUDI TENTANG PELAKU, RAGAM KEGIATAN, KELOMPOK SASARAN DAN MITRA YANG DILAKUKAN OLEH JAPELIDI. Informasi, 47(2). https://doi.org/https://doi.org/10.21831/informasi.v47i2.16079
  12. Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories Of Human Communication (7th ed.). Waveland Press
  13. Maqruf, R. D. (2021). Bahaya Hoaks dan Urgensi Literasi Media: Studi pada Mafindo Solo Raya. Academic Journal of Da’wa and Communication, 2(1). https://doi.org/https://doi.org/10.22515/ajdc.v1i1.3273
  14. Renjith. (2017). Nohe Effect of Information Overload in Digital Media News Content. Communication and Media Studies, 6(1). https://www.researchgate.net/publication/324088772_The_Effect_of_Information_Overload_in_Digital_Media_News_Content
  15. Restianty, A. (2018). Literasi Digital, Sebuah Tantangan Baru Dalam Literasi Media. Gunahumas, 1(1). https://doi.org/https://doi.org/10.17509/ghm.v1i1.28380
  16. Rizkinaswara, L. (2022). 5.829 Hoaks Seputar Covid-19 Beredar di Media Sosial, Simak Rinciannya. Kominfo. https://aptika.kominfo.go.id/2022/04/5-829-hoaks-seputar-covid-19-beredardi-media-sosial-simak-rinciannya/
  17. Rosita, D., & Pratiwi, nuning indah. (2018). STRATEGI KOMUNIKASI DALAM SOSIALISASI LITERASI MEDIA DI DINAS KOMUNIKASI DAN INFORMASI (DISKOMINFO) PROVINSI BALI. Jurnal Ilmiah Dinamika Sosial, 2(1), 1–12. https://doi.org/https://doi.org/10.38043/jids.v2i1.1778
  18. Sanawiri, B., & Iqbal, M. (2018). Kewirausahaan. Universitas Brawijaya Press
  19. Santi Indra Astuti, E., Prananingrum, N., Rahmiaji, L. R., Nurhajati, L.,Lotulung, L. J. H., & Kurnia, N. (2021). Budaya Digital sebagai Penguatan Karakter Berbangsa Manusia Modern. In S. I. Astuti & E
  20. N. Prananingrum (Eds.), Modul Budaya Bermedia Digital. Kementerian Komunikasi dan Informatika. http://ditpsd.kemdikbud.go.id/upload/filemanager/download/tik-literasidigital/Budaya Bermedia Digital Final.pdf
  21. Sari, Y., & Prasetya, H. (2022). LITERASI MEDIA DIGITAL PADA REMAJA, DITENGAH PESATNYA PERKEMBANGAN MEDIA SOSIAL. Jurnal Dinamika Ilmu Komunikas, 8(1), 12–25. https://journal.moestopo.ac.id/index.php/dinamika/article/view/2101
  22. Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, R & D. Alfabeta
  23. Wulur, M. B. (2017). LITERASI MEDIA: MENJADIKAN MASYARAKAT CERIA (CERDAS, KRITIS, PEKA). JURNAL AL-NASHIHAH, 1(1), 24–40. https://journal.unismuh.ac.id/index.php/al-nashihah/article/view/2306

Last update:

No citation recorded.

Last update: 2024-12-28 16:22:49

No citation recorded.