DOI: https://doi.org/10.14710/jspi.v17i1.63-78

ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI)

*Edwin Krisna Nugroho  -  Diponegoro University, Indonesia

Citation Format:
Abstract

This research is aimed to examine the effect of Service Quality, Price Excellence, and Marketers Behavioral Behavior, to Customer Satisfaction, and its impact on Customer Loyalty. The problem of research is how to improve Customer Loyalty, by improving Customer Satisfaction, through Service Quality, Price Excellence, and Behavior Ethics of Marketers?

The sample in this research is the customer of PT. DES Teknologi Informasi of 150 respondents. Data analysis is done by Structural Equation Modeling (SEM) using AMOS software. The results of the analysis show that Service Quality, Price Excellence, Marketers Behavior Ethics, have a positive and significant influence on Service User Satisfaction, in order to increase Service User Loyalty.

The results of these empirical studies have an indication that Service Quality has a positive influence on Customer Satisfaction; Price advantage has a positive effect on Customer Satisfaction; Behavior Ethics Marketers have a positive influence on Customer Satisfaction; User Service Satisfaction has a positive effect on Customer Loyalty.

Note: This article has supplementary file(s).

Fulltext View|Download |  Data Analysis
ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study In PT. DES TEKNOLOGI INFORMASI)
Subject Customer satisfaction, price advantage, marketer behavior ethic; customer satisfaction; customer loyalty
Type Data Analysis
  Download (17KB)    Indexing metadata
Keywords: customer satisfaction; price advantage; marketer behavior ethic; customer satisfaction; customer loyalty.

Article Metrics:

Article Info
Section: Research Article
Language : EN
Recent articles
ANALYSIS EFFECT OF CONFLICT ROLE, SOCIAL SUPPORT TO ORGANIZATIONAL COMMITMENT AND IMPACT ON INTENTION TO QUIT ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI) PEMETAAN BUDAYA ORGANISASI PADA PT ASTRA GRAPHIA, Tbk. (Cabang Semarang) More recent articles
Most cited articles
ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada Industri Kecil dan Menengah Batik Pekalongan) ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan) PROSES PENGEMBANGAN KOMITMEN HUBUNGAN PEMASARAN JANGKA PANJANG ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama) DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN More cited articles

Last update:

No citation recorded.

Last update: 2024-11-21 14:42:21

No citation recorded.