skip to main content

Literasi Media Sosial pada Pustakawan Perguruan Tinggi Negeri

Desiana Ekasari Putri  -  Universitas Airlangga, Indonesia
*Fitri Mutia orcid scopus  -  Universitas Airlangga, Indonesia
Received: 19 Aug 2020; Revised: 31 Oct 2020; Accepted: 1 Nov 2020; Published: 11 Dec 2020.

Citation Format:
Abstract

Media sosial merupakan salah satu perkembangan teknologi informasi yang menjadi primadona di masyarakat. Pustakawan diharapkan memiliki literasi media sosial agar dapat menggunakan dan mengelola informasi secara efektif dan efisien. Penelitian ini bertujuan untuk mengetahui literasi media sosial yang dimiliki oleh pustakawan, dengan menggunakan kerangka konseptual yang digagas oleh Vanwynsberghe dan Verdegem. Metode penelitian yang digunakan yaitu kuantitatif. Teknik pengambilan sampel dalam penelitian ini yaitu dengan menggunakan total sampling atau sampling jenuh. Jumlah sampel dalam penelitian ini sebanyak 56 orang, yang tersebar di enam perpustakaan perguruan tinggi negeri di Surabaya. Hasil analisis data  menunjukkan literasi media sosial yang dimiliki oleh mayoritas pustakawan perguruan tinggi negeri di Surabaya berada pada kategori tinggi (3,57), kemampuan ini meliputi kompetensi praktis dan kompetensi kognitif memperoleh skor masing-masing sebesar 3,66 sedangkan kompetensi afektif berada pada kategori sedang, dengan skor sebesar 3,39. Mayoritas pustakawan perguruan tinggi negeri di Surabaya menguasai cara pengoperasian media sosial melalui perangkat digital, mengidentifikasi, menganalisis dan mengevaluasi informasi di media sosial serta memandang media sosial sebagai media yang mampu memberikan dampak positif.

Fulltext View|Download
Keywords: literasi media sosial; pustakawan perguruan tinggi; perpustakaan perguruan tinggi negeri

Article Metrics:

  1. Ahenkorah-Marfo, M., & Akussah, H. (2016). Changing the Face of Reference and User Services. Reference Service Review, Vol. 44 (3), 219-236. http://dx.doi.org/10.1108/RSR-01-2016-0001
  2. Ahmed, S., & Ur-Rehman, A. (2016). Perceptions and level of ICT Competencies: A survey of Librarians at public sectior universities in Khyber Pakhtunkhwa, Pakistan. Pakistan Journal of Information Management & Libraries, Vol. 18 (1), 1-11
  3. Ashley, S., Maksi, A., & Craft, S. (2013). Developing News Media Literacy Scale. Journalism & Mass Communication Educator, Vol. 68(1), 7-21. https://doi.org/10.1177%2F1077695812469802
  4. Bechmann, A., & Lomborg, S. (2012). Mapping Actor Roles in Social Media: Different Perspecives on Value Creation in Theories of User Participation. News media & Society, Vol. 15(5), 765-781. https://doi.org/10.1177%2F1461444812462853
  5. Bhavaraju, S. K. T., Beyney, C., & Nicholson, C. (2019). Quantitative analysis of social media sensitivity to natural disasters. International Journal of Disaster Risk Reduction, Vol. 39, 1-33. https://doi.org/10.1016/j.ijdrr.2019.101251
  6. Bian, L. K., Haque, A., Wok, A., & Tarofder, A. K. (2019). The Effect of Customer Satisfaction on Customer Loyalty in The Motor Industry. Opcion Ano, 35(21), 947-963
  7. Castell, M. (2001). The Internet Galaxy: Reflections on the Internet, Business and Society. New York. USA: Oxford University Press
  8. Chikandiwa, S. T., Contogiannis, E., & Jembere, E. (2013). The adoption of social media marketing in South African banks. European Business Review, Vol. 25(4), 365-381. https://doi.org/10.1108/EBR-02-2013-0013
  9. Corral de Zubielqui, G., Fryges, H., Jones, J. (2017). Social media, open innovation & HRM: Implications for performance. Technological Forecasting & Social Change, Vol 144, 334-347. http://dx.doi.org/10.1016/j.techfore.2017.07.014
  10. Dlamini, N. N., & Johnston, K. (2018). The use of social media by South African organisations. Journal of Advances in Management Research, Vol. 15(2), 198-210. https://doi.org/10.1108/JAMR-05-2017-0063
  11. Dreher, S. (2014). Social media and the world of work. Corporate Communications: An International Journal, Vol. 19(4), 344–356. doi: 10.1108/ccij-10-2013-0087
  12. Fasae, J. K., & Adegbilero-Iwari, I. (2016). Use of social media by science students in public universities in Southwest Nigeria. The Electronic Library, Vol. 3(2), 213-222. http://dx.doi.org/10.1108/EL-11-2014-0205
  13. Garmire, E., & Pearson, G. (ed). (2006). Tech Tally: Aproaches to Assessing Technological Literacy. Washington DC. USA: The National Academies Press
  14. Gosselin, J. T. & Maddux, J. E. (2003). Self-Efficacy. Handbook of Self and Identity. Ed. Mark R. Leary and June Price Tangney. New York. USA: The Guilford Press
  15. Harrison, A., Burress, R., Velasquez, Sarah., & Schreiner, L. (2017). Social Media Use in Academic Libraries: A Phenomenological Study. The Journal Of Academic Librarianship, Vol. 43(3), 248-256. https://doi.org/10.1016/j.acalib.2017.02.014
  16. Henderson, J., Wilson, A., Webb, T J., & McCullum, D. (2017). The role of social media in communication about food risks Views of journalists, food regulators and the food industry. British Food Journal, Vol. 119(3), 453 – 467. http://dx.doi.org/10.1108/BFJ-07-2015-0272
  17. King, D. L. (2015). Managing Your Librarys Social Media Channel. Library Technology Reports, Vol 51(1)
  18. Ku, K. Y. L., Kong, Q., Song, Y., Deng, L., Kang, Y., & Hu, A.. (2019). What Predicts Adolescents’ Critical Thinking about Real-Life News? The Roles of Social Media News Consumption and News Media Literacy. Thinking Skills and Creativity, Vol 33, 1-25. https://doi.org/10.1016/j.tsc.2019.05.004
  19. Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2015). Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe. Public Relations Review, Vol 41, 242-253. https://doi.org/10.1016/j.pubrev.2014.12.006
  20. Mutula, S.M. 2013. Ethical Dimensions of the Information Society: Implications for Africa. In Information Ethics in Africa: Cross-cutting Themes. Pretoria: ACEIE, 29-42
  21. Pakarya, A. R., Ibrahim, R., & Liem G. S. (2019). The Effect of Job Design and Job Description on Employee’ Performance. Opcion, Ano, 35(21), 482-496
  22. Safira, F. & Irawati, I. (2020). Hubungan Literasi Media Sosial Pustakawan Perguruan Tinggi dengan Kualitas Pemanfaatan e-Resources Perpustakaan. Jurnal Lentera Pustaka: Jurnal Kajian Ilmu Perpustakaan, Informasi dan Kearsipan, Vol 6(1), 1-12. https://doi.org/10.14710/lenpust.v6i1.25325
  23. Sapkota, K. N., & Putten, J. V. (2018). Social Media Acceptance and Usage by business Communication faculty. Journal of Business and Professional Communication Quarterly, Vol 81(3), 328-350. https://doi.org/10.1177%2F2329490618777818
  24. Semode, F. D., Ejitgha, S. M., & Baro, E. E. (2017). Social Networking sites: changing roles, skills and use by Librarians in Tertiary Institutions in Nigeria. Library Philosophy and practice (e-journal), 1-25
  25. Shamsudin, M.F., Razak, A.A., Salem, M.A. (2018). The Role of Customer Interactions Towards Customer Satisfaction in Theme Parks Experience. Opcion, Ano 34(16), 957-967
  26. Stvilia, B., & Gibradze, L. (2014). What do academic libraries tweet about and what makes a library tweet useful? Journal Library & Information Science Research, Vol 36(3-4), 136-141. https://doi.org/10.1016/j.lisr.2014.07.001
  27. Sugiyono. (2014). Metodologi Penelitian Kuantitaitf, Kualitatif dan R & D. Bandung: Alfabeta
  28. Tench, R., & Jones, B. (2015). Social media: the Wild West of CSR communications. Social Responsibility Journal, Vol. 11(2), 290 – 305. http://dx.doi.org/10.1108/SRJ-12-2012-0157
  29. Tsetsi, E., & Rains, S. A. (2017). Smartphone Internet Access and Use: Extending the Digital Divide and Usage Gap. Mobile Media & Communication, Vol 5(3), 239-255. https://doi.org/10.1177%2F2050157917708329
  30. Tso, H. H., & Parikh, J. R. (2018). Embracing Social Media in The Era of Work-Life Integration. Clinical Imaging, Vol 58, 191-193. https://doi.org/10.1016/ j.clinimag.2019.07.011
  31. Vanwynsberghe, H., Vanderlinde, R., Georges, A., & Verdegem, P. (2015). The Librarian 2.0: Identifying a typology of librarians’ social media literacy. Journal Of Librarianship and Information Science, vol 47(4), 283-293. https://doi.org/10.1177/0961000613520027
  32. Vanwynsberghe, H., & Verdegem, P. (2013). Integrating Social Media in Education. ClCWeb: Comparative Literature and Culture, Vol 15(3), 1-10
  33. Vanwynsberghe, H., Boudry, E. & Verdegem, P. (2012). The Development of a Conceptual Framework of Social Media Literacy. Etmaal Van De Communicatiewetenschapeen, Proceedings. (pp. 1-18). Ghent, Belgium: Ghent University, Departement of Communication studies
  34. Walsh, G., Schaarschmidt, M., & Kortzfleisch, H. V. (2016). Employee’s company Reputation-related Social Media Competence: Scale Development and Validation. Journal of Interactive Marketing, Vol 36, 46-59. https://doi.org/10.1016/j.intmar.2016.05.001
  35. Walter W, P., & Snellman, K. (2015). Public Libraries in a World of Knowledge. Tomorrow’s libraries: future directions of the South Australian public library network, https://www.libraries.sa.gov.au/custom/web/PLS/SAPLN_tomorrows_libraries_digital_edition_3.pdf
  36. Wasike, J. (2013). Social media ethical issues: role of a librarian. Library Hi Tech News, Vol. 30(1), 8-16. https://doi.org/10.1108/07419051311320922
  37. Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, Vol. 16(4), 362-369. https://doi.org/10.1108/QMR-06-2013-0041

Last update:

No citation recorded.

Last update: 2024-11-20 01:31:13

No citation recorded.