DOI: https://doi.org/10.14710/presipitasi.v19i3.510-519

Environmental Sustainability: How Greenpeace Id Conducts Campaigns Regarding Plastic Waste Management through Social Media in Indonesia

Inrinofita Sari  -  Universitas Muhammadiyah Yogyakarta, Indonesia
*Eko Priyo Purnomo  -  Universitas Muhammadiyah Yogyakarta, Indonesia
Suswanta Suswanta  -  Universitas Muhammadiyah Yogyakarta, Indonesia
Nuryanti Mustari  -  Universitas Muhammadiyah Makassar, Indonesia

Citation Format:
Abstract

Indonesia is estimated to be one of the largest plastic-producing countries in the world. The high use of plastic will cause people to become dependent on plastic. However, dependence on plastic has a destructive impact, which makes plastic potentially harmful to human health and the environment; Greenpeace shares this concern and makes it the basis for organizing a campaign. This study aims to analyze and see how the Greenpeaceid account interacts with Twitter social media accounts through mentions and hashtags used to drive for handling plastic waste in Indonesia. This study uses qualitative research, which uses Q-DAS (Qualitative Data Analysis Software) to analyze the data; the software used is Nvivo 12 Plus. The result of this research is that Greenpeaceid uses social media as a media campaign related to the issue of plastic waste pollution. The social media used by Greenpeace is twitter; on this social media, the form of a campaign is carried out by using #Pantangplastik and #Breakfreefrompalstic, which contains various documentation related to suitable actions in managing plastic waste so that the environment is not polluted again. The existence of the #Pantangplastik Campaign will gradually reduce the use of plastic waste.

Fulltext View|Download
Keywords: Greenpeace id; campaign; handling plastic waste; social media

Article Metrics:

Article Info
Section: Review Article
Language : EN
Recent articles
Virtual E-participation in Saving the Environment in the Digital Age Through Change.org Methylene Blue Adsorption by Activated Carbon and Nano–Activated Carbon from Biomass Waste: A Review Study of Rhizosphere Bacteria on the Coast of Mempawah Mangrove as Bioremediation Agents Rainwater Harvesting-Based Water Resources Conservation Differentiated of Batik Dyes and Environmental Effect in The Centre of Batik in Tasikmalaya City and Regency Study of Rainwater Potential as Raw Water Source for Campus Mosque at Engineering Faculty of Tanjungpura University A Cross-sectional Study of Household Characteristic of WASH Facilities in West Java, Indonesia Community Efforts in Fire Disaster Mitigation in Jelutung District, Jambi Province More recent articles
Most cited articles
Penerangan Jalan Umum Tenaga Surya: Studi Kasus di Kota Pangkalpinang STUDI PEMBUATAN KOMPOS PADAT DARI SAMPAH DAUN KERING TPST UNDIP DENGAN VARIASI BAHAN MIKROORGANISME LOKAL (MOL) DAUN KAJIAN PUSTAKA POTENSI PEMANFAATAN GREYWATERSEBAGAI AIR SIRAM WC DAN AIR SIRAM TANAMAN DI RUMAH TANGGA PENERAPAN PENGELOLAAN LIMBAH B3 DI PT. TOYOTA MOTOR MANUFACTURING INDONESIA EVALUASI KINERJA INSTALASI PENGOLAHAN AIR MINUM (IPAM) KARANGPILANG I PDAM SURYA SEMBADA KOTA SURABAYA SECARA KUANTITATIF More cited articles
  1. Alfitri, Helmi, Raharjo, S. & Afrizal, 2020. Sampah plastik sebagai konsekuensi modernitas dan upaya penanggulangannya. Jurnal Sosiologi Andalas, 6(2), 52-60
  2. Andriyansyah, M. F., R, D. A., Margarettha, V. & M, M. I., 2020. Kampanye pentingnya himbauan mencuci tangan melalui media pamflet di masa pandemi Covid-19. Jurnal Pembelajaran Pemberdayaan Masyarakat, 1(4), 294-299
  3. Anindyntha, F. A., Susilowati, D. & Sulistyono, S. W., 2021. Peningkatan sadar lingkungan melalui penghematan sampah plastik. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 4(3), 351-361
  4. Anisa, D. K. & Marlena, N., 2022. The influence of user generated content and e-wom on the tiktok application on the ppurchase intention of fashion products. Jurnal Sinar Manajemen, 9(2), 207-218
  5. Arwini, N. P. D., 2022. Sampah plastik dan upaya pengurangan timbulan sampah plastik. Vastuwidya, 5(1), 72-82
  6. Chen, Q.,Min, M., Zhang, W., Wang, G., Ma, X., Evans, 2020. Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis. Computers in Human Behavior, 110(3), 106380
  7. Dewi, I. G. A. A. Y., 2018. Peran generasi milenial dalam pengelolaan sampah plastik di desa penatih dangin puri kecamatan denpasar timur kota denpasar. public inspiration : Jurnal Administrasi Publik, 3(2), 84-92
  8. Geyer, R., 2020. Production, use, and fate of synthetic polymers. United States, Plastic Waste and Recycling
  9. Honingh, D., Emmerik, T.V., Uijttewaal, W., Kardhana, H., Hoes, O., Giesen, N.V.D., 2020. Urban river water level increase through plastic waste accumulation at a rack structure. Frontiers in Earth Science, 8(2), 1-8
  10. Kim, H. & Xu, H., 2019. Exploring the effects of social media features on the publics’ responses to decreased usage CSR messages. Corporate Communications, 24(2), 287-302
  11. Krisyantia, VOS, I. & Priliantini, A., 2020. Pengaruh Kampanye #PantangPlastik terhadap Sikap Ramah Lingkungan (Survei pada Pengikut Instagram @GreenpeaceID). Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika, 9(1), 40-51
  12. Lestari, T., Indriastuti, N., Noviatun, A., Hikmawati, L., Margana, 2019. Lentera: inovasi pengolahan sampah plastik di indonesia. Prosiding SENDU_U_2019, 99(3), 978-979
  13. Liang, Y., Tan, Q., Song, Q. & Li, J., 2021. An analysis of the plastic waste trade and management in Asia. Waste Management, Volume 119, 242-253
  14. Pamungkas, B., Taryono, Kurnia, R. & Riani, E., 2021. Potential plastic waste input from citarum river, indonesia. AACL Bioflux, 14(1), 103-110
  15. Prisandani, U. Y. & Amanda, A. L., 2020. The importance of regulating plastic marine pollution for the protection of indonesian marine environment. Yuridika, 53(1), 171-185
  16. Purnomo, E. P., Nurmandi, A., Loilatu, M. J. & Qodir, z., 2021. How public transportation use social media platform during Covid-19: study on jakarta public transportations’ twitter accounts?. Webology, 18(1), 1-19
  17. Rahmi, N. & Selvi, 2021. Faktor-Faktor Punggunaan wadah styrofoam pada penjual makanan di bangkinang kota. Jurnal Pajak Vokasi (JUPASI), 2(1), 66-69
  18. Salahudin, Nurmandi, A. & Loilatu, M. J., 2020. How to design qualitative research with nvivo 12 plus for local government corruption issues in indonesia?. Jurnal Studi Pemerintahan, 11(3), 369-398
  19. Salahudin, Nurmandi, A., Sulistyaningsih, T., Lutfi, M., Sihidi, I.T., 2020. Analysis of government official twitters during Covid-19 crisis in indonesia analysis of government official twitters during covid-19 crisis in indonesia. Talent Development & Excellence, 12(1), 3899 -3915
  20. Sari, M. M., Kusumasari, B. & Hadi, M. P., 2021. Twitter untuk komunikasi tanggap darurat erupsi gunung agung 2017. Jurnal Ilmu Komunikasi, 18(2), 201-218
  21. Saxena, D. & Maiti, P., 2021. Utilization of ABS from plastic waste through single-step reactive extrusion of LDPE/ABS blends of improved properties. Polymer, 221(2), 123626
  22. Smith, O. & Brisman, A., 2021. Plastic Waste and the Environmental Crisis Industry. Critical Criminology, 29(2), 289-309
  23. Thiounn, T. & Smith, R. C., 2020. Advances and approaches for chemical recycling of plastic waste. Journal of Polymer Science, 58(10), 1-18
  24. Vriend, P. et al., 2021. Plastic pollution research in indonesia: state of science and future research directions to reduce impacts. Frontiers in Environmental Science, 9(6), 1-12
  25. Wahyudin, G. D., 2020. Penanggulangan pencemaran sampah plastik di laut berdasarkan hukum internasional. Jurnal IUS Kajian Hukum dan Keadilan, 8(3), 530-550
  26. Wu, S., 2021. As Mainstream and Alternative Media Converge?: Critical Perspectives from Asia on Online Media Development. Journalism Practice, 1-17
  27. Xiong, J., Hswen, Y. & Naslund, J. A., 2020. Digital surveillance for monitoring environmental health threats: A case study capturing public opinion from twitter about the 2019 Chennai water crisis. International Journal of Environmental Research and Public Health, 17(7), 1-15
  28. Yaakop, A. Y., Ismail, S. A. & Ariffin, Z. Z., 2019. Breaking through Clutter: Analysis of Mobile Political Advertising in Malaysia. International Journal of Social Science and Humanity, 9(2), pp. 26-30
  29. Zahra, A. A., Purnomo, E. P. & Kasiwi, A. N., 2020. New democracy in digital era through social media and news online. Humaniora, 11(1), 13-19

Last update:

No citation recorded.

Last update: 2024-11-12 16:10:34

No citation recorded.