DOI: https://doi.org/10.14710/pwk.v20i3.65131

Preferensi Pemilihan Lokasi Idle-Time Pengemudi Ojek Daring di Kota Bandung

*Maya Safira  -  Institut Teknologi Bandung, Indonesia
Azwan Nazamuddin  -  Institut Teknologi Bandung, Indonesia
Hafiyyan Hilmy Fawwaz  -  Institut Teknologi Bandung, Indonesia
Hanafi Kholifatul Iman  -  Institut Teknologi Bandung, Indonesia
Petrus Natalivan  -  Institut Teknologi Bandung, Indonesia
Ibnu Syabri  -  Institut Teknologi Bandung, Indonesia

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Abstract
Ojek daring, merupakan salah satu inovasi TIK yang terjadi pada bidang transportasi yang melayani kebutuhan perjalanan hingga pengantaran berbagai kebutuhan harian masyarakat. Penelitian ini membahas implikasi ojek daring berbasis Transport Super Applications (TSA) dalam transportasi perkotaan. Implikasi tersebut berkaitan dengan aktivitas waktu tunggu (idle-time) pengemudi yang menyebabkan masalah kemacetan, berkurangnya ketersediaan parkir, pemiihan moda transportasi publik yang menurun, dan penggunaan area publik yang mengganggu kenyamanan. Fokus pada dampak idle-time pengemudi yang mencari pesanan, studi ini menganalisis pola pergerakan dan pemilihan lokasi. Metode kuesioner dengan skala likert pada 244 pengemudi di Kota Bandung digunakan untuk mengumpulkan data persepsi pengemudi terhadap lokasi idle-time pada berbagai waktu. Hasil menunjukkan variasi karakteristik responden dan mengidentifikasi jam puncak layanan pada interval 06:00-08:00, 11:00-13:00, dan 16:00-21:00. Lokasi komersial seperti restoran, pasar, dan pusat perbelanjaan menjadi pilihan utama sepanjang hari. Hal ini sejalan dengan hasil analisis dari catatan perjalanan pengemudi yang dikumpulkan. Faktor operasional, termasuk penggunaan informasi potensi pesanan dan jam aktif pengemudi, terbukti signifikan dalam menentukan lokasi idle-time.
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Keywords: Ojek Daring, Pemilihan Lokasi, Idle-Time, Preferensi, Kota Bandung

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Section: Seminar Nasional dan Kongres ASPI ke XII Tahun 2023
Language : ID
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