PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIA SEPEDA MOTOR PADA DEALER HONDA ASTRA MOTOR PALUR

Abstract

The aim of this research are 1) to analyse the influence of motivation, perception, and
attitudes of consumers in together about the decision of the purchase on Astra Motor
Honda Palur dealer 2) to analyze influence in partial motivation , perception and attitude
of consumers on the performance of the purchase decision on dealer astra honda motor
vehicle palur .The population in this research was consumers on dealer astra honda
motor vehicle palur that is not boundless .In this research sample taken namely 100
respondents .Data collection techniques in this research using questionnaires and writer
uses likert scale as a measuring instrument .Technical data analysis in this research uses
linear regression worship of idols , t test , test f , the coefficients determined.
The result of the research indicated that: 1) simultaneously variable motivation,
perception, and attitude consumers influential of the decision the purchase by a dealer
Astra Honda Motor Palur. 2) in partial variable motivation, preception and attitude
consumers influential of the decision the purchase by a dealer Astra Honda Motor Palur.
Advised for the Honda Astra Motor Palur, psychology consumers need to pay attention to
one of them is from the perspective of motivation, the perceptions and attitudes of
consumers by improving the quality of honda motor be even better by using better
material so that the quality of on a vehicle increased.

Keywords: psychological factors, motivation, perception, the consumer, the buyers.