ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG)

Imroatul Khasanah

doi:10.14710/jsmo.v12i1.13419

DOI: https://doi.org/10.14710/jsmo.v12i1.13419

ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG)

*Imroatul Khasanah - Program Studi Manajemen, Indonesia

Citation Format:

Abstract

This research study aimed to determine the influence of customer value, experiential
marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A
sample of this study is 100 customers. The technique used in sampling is purposive
sampling. The results of this study showed that customer value, experiential marketing,
trust toward customer satisfaction have been effect on positive and significant .Customer
value represent most dominant factor in influencing customer satisfaction.

Keywords : customer value, experiential marketing, trust, customer satisfaction.

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : EN

In Vol 12, No 1 (2015)

Recent articles

ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG) Implementasi Creating Shared Value Badak LNG dalam Program Peningkatan Kapasitas Tukang Las (Welder) di Kota Bontang ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI PERSEPSI NILAI SEBAGAI INTERVENING More recent articles

Last update:

No citation recorded.

Last update:

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).