ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG)

Imroatul Khasanah

doi:10.14710/jsmo.v12i1.13419

DOI: https://doi.org/10.14710/jsmo.v12i1.13419

ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG)

Imroatul Khasanah^{1, 2, 3}

¹Program Studi Manajemen, Indonesia

²Fakultas Ekonomika dan Bisnis, Indonesia

³Universitas Diponegoro, Indonesia

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Abstract

This research study aimed to determine the influence of customer value, experiential
marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A
sample of this study is 100 customers. The technique used in sampling is purposive
sampling. The results of this study showed that customer value, experiential marketing,
trust toward customer satisfaction have been effect on positive and significant .Customer
value represent most dominant factor in influencing customer satisfaction.

Keywords : customer value, experiential marketing, trust, customer satisfaction.

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Section: Research Article

Language : EN

In Vol 12, No 1 (2015)

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