1Departemen Manajemen , Indonesia
2Fakultas Ekonomika dan Bisnis , Indonesia
3Universitas Diponegoro, Indonesia
BibTex Citation Data :
@article{JSMO13429, author = {Sri Rahayu Tri Astuti}, title = {ANALISIS PENGARUH VARIABEL ATMOSFER TOKO, PROMOSI DAN PELAYANAN PRAMUNIAGA TERHADAP IMPULSE BUYING PADA KELAS KONSUMEN BARU DI KOTA SEMARANG}, journal = {JURNAL STUDI MANAJEMEN ORGANISASI}, volume = {11}, number = {2}, year = {2014}, keywords = {}, abstract = { The purpose of this research is to study about impulse buying at new middle class costumer at Semarang city. The impulse buying is an unplanned purchase of a product. Three independent variables that influenced impulse buying are store atmosphere, promotion and sales person’s service quality. The data processed using multivariate regression with 75 respondents. Keywords : store atmosphere, promotion, sales person’s service quality and impulse buying }, pages = {178--201} doi = {10.14710/jsmo.v11i2.13429}, url = {https://ejournal.undip.ac.id/index.php/smo/article/view/13429} }
Refworks Citation Data :
The purpose of this research is to study about impulse buying at new middle class costumer at Semarang city. The impulse buying is an unplanned purchase of a product. Three independent variables that influenced impulse buying are store atmosphere, promotion and sales person’s service quality. The data processed using multivariate regression with 75 respondents.
Keywords : store atmosphere, promotion, sales person’s service quality and impulse buying
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