ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI ULANG (Studi Empiris Pada PT. Sriwijaya Air Distrik Semarang)

*Aditya Lazuardi Hadani  -  Magister Manajemen Universitas Diponegoro, Indonesia
Published: 15 Dec 2009.
Open Access
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Abstract
This Research has aim to analyze factors that induce Pre Flight Service. In Flight Service and Post Flight Service are going to influence the Repurchase Intension.
The main question in this research is how to increase sales. Based on this question, a theoretical model and 4 hypothesis are proposed to be assessed using SPSS. Samples of this research are 100 consumers of PT. Sriwijaya Airlines Distic Semarang
These results show that is possible to be increased through increasing Pre Flight Service, In Flight Service and Post Flight Service which can be increased Service Quality; and which that is possible to be increased through increasing Service Quality, can be increased Repurchase
Intension

Keywords: Pre Flight Service, In Flight Service, Post Flight Service, Service Quality, Repurchase Intension

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