BibTex Citation Data :
@article{JSPI32178, author = {Marsya Chairunnisa and Mirwan Perdhana}, title = {The Roles of Environmental Concern, Green Perceived Value, Subjective Norms, and Green Trust Towards Green Hotel Purchase Intention}, journal = {Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)}, volume = {19}, number = {1}, year = {2020}, keywords = {Environmental Concern; Green Perceived Value; Subjective Norms; Green Trust; Green Hotel; Purchase Intention}, abstract = {With the continuous growth of the world economy, many companies believe that generating profit is vital for its sustainability. However, the profits were obtained without having consideration about any other factors such as environmental problems. At present, the earth is currently being hit by a lot of environmental problems such as global warming and climate change that was mainly caused by the human behavior with the purpose of developing their business. With that, a study of human behavior to help the earth is needed. The purpose of this study is to develop a framework to explore the influences of Environmental Concern, Green Perceived Value, Subjective Norms, And Green Trust on Green Hotel Purchase Intention. This research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. Finally, this research offers several practical implications for developing successful businesses in Green service industry.}, issn = {2580-118X}, pages = {51--61} doi = {10.14710/jspi.v19i1.51-61}, url = {https://ejournal.undip.ac.id/index.php/jspi/article/view/32178} }
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The Way to Save Environment from Green Consumer Behavior: The Role of Advertising, Media, and Lifestyle
Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA
The Impact of Green Service Quality on Consumers’ Intentions to Revisit Green Hotels Based on Theory of Planned Behavior
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