General information
Published: 24-10-2024
Total Articles:
(including Editorial)		 6
Total Authors: 11
Jawa Tengah 57162
Indonesia 40154
Indonesia
Politeknik Pariwisata Bali
Departement of Business Management
Faculty of Economics and Business
Universitas Jenderal Soedirman
Universitas Padjadjaran
Issues list
Vol 25, No 3 (2025): Desember Vol 24, No 2 (2025): September Vol 24, No 1 (2025): Mei Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): Mei Complete issues

Vol 22, No 2 (2023): September

Table of Contents

Articles

Analysis of The Influence of Profit Value and Restaurant Ambience on Return Visit Intention Mediated by Customer Satisfaction (A Case Study of Restaurant Consumers in Surakarta)

Zahrotus Salsabila

| Language: EN | DOI: 10.14710/jspi.v22i2.87-99
Received: 6 Jun 2023; Published: 30 Sep 2023.
 PDF
87-99
Pengaruh Instagram Marketing terhadap Keputusan Pembelian pada Donat Madu Cihanjuang

Shalsabilla Dafitri

| Language: ID | DOI: 10.14710/jspi.v22i2.100-108
Received: 5 Jun 2023; Published: 30 Sep 2023.
 PDF
100-108
Pengaruh Brand Trust, Brand Equity, Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Investasi Reksa Dana pada Aplikasi Bibit

Rofan Dwi Sulistyo

| Language: ID | DOI: 10.14710/jspi.v22i2.109-131
Received: 27 Mar 2023; Published: 30 Sep 2023.
 PDF
109-131
Pengaruh Memorable Tourism Experience terhadap Kepuasan Wisatawan dan Niat Berkunjung Kembali di Desa Wisata Penglipuran

Mega Intan Puspita Dewi, Ni Made Tirtawati, Hanugerah Kristiono Liestiandre

| Language: IDN | DOI: 10.14710/jspi.v22i2.132-148
Received: 22 Jun 2023; Published: 30 Sep 2023.
 PDF
132-148
The Influence of Market Orientation, Innovation, and Competitive Advantage as Intervening Variable on Marketing Performance of Culinary MSMES in Purwokerto

Nur Choirul Afif, Hanifah Faradina

| Language: EN | DOI: 10.14710/jspi.v22i2.149-163
Received: 22 Jun 2023; Published: 30 Sep 2023.
 PDF
149-163

Research Article

Analisis Strategi Branding dan Pemasaran Oleh Akun Instagram @barenbliss_id, @apieu_idn, @immeme_indonesia, @holikaholika_indonesia, dan @peripera.id

Kiran Rianetta Ginting Suka, S. Kunto Adi Wibowo, Ikhsan Fuady

| Language: ID | DOI: 10.14710/jspi.v22i2.164-173
Received: 23 Jun 2023; Published: 30 Sep 2023.
 PDF
164-173