General information
Published: 29-11-2024
Total Articles:
(including Editorial)		 6
Total Authors: 11
Universitas Negeri Padang
University of Tanjungpura
Pascasarjana UIN Walisongo Semarang
Universitas Jember
Universitas Pendidikan Indonesia
Universitas Indo Global Mandiri Palembang
Issues list
Vol 25, No 3 (2025): Desember Vol 24, No 2 (2025): September Vol 24, No 1 (2025): Mei Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): Mei Complete issues

Vol 23, No 2 (2024): September

Table of Contents

Articles

Pengaruh Digital Marketing dalam Strategi Pemasaran Global: A Systematic Literature Review

Syintiya Kirani Mahwati

| Language: EN | DOI: 10.14710/jspi.v23i2.115-125
Received: 7 Jan 2024; Published: 30 Sep 2024.
 PDF
115-125
Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak)

Dewi Kurniati, Renaldi Kurniawan, Marisi Aritonang

| Language: EN | DOI: 10.14710/jspi.v23i2.144-153
Received: 14 Mar 2024; Published: 30 Sep 2024.
 PDF
144-153
Advertising Styles In Embracing Marginal Segmentation: A Cultural Studies Perspective

Perdana Putra Pangestu

| Language: EN | DOI: 10.14710/jspi.v23i2.154-164
Received: 27 Mar 2024; Published: 30 Sep 2024.
 PDF
154-164

Research Article

Pendapatan dan Strategi Pemasaran pada Usaha Budidaya Ikan Cupang (Betta Splendens) di Kabupaten Mojokerto

Mohammad Aditya Budi Pratama

| Language: EN | DOI: 10.14710/jspi.v23i2.126-143
Received: 30 Jan 2024; Published: 30 Sep 2024.
 PDF
126-143
The Application of Brand Authenticity in Increasing Brand Trust in Crafting Brand

Diva Amanda Putri, Puspo Dewi Dirgantari

| Language: EN | DOI: 10.14710/jspi.v23i2.165-172
Received: 20 May 2024; Published: 30 Oct 2024.
 PDF
165-172
Analisis Efektivitas Distribusi Semen Baturaja ke Pontianak

Chindhi Putri Valentika, Juhaini Alie, Marzuki Ali

| Language: EN | DOI: 10.14710/jspi.v23i2.173-190
Received: 20 May 2024; Published: 29 Sep 2024.
 PDF
173-190