General information
Published: 30-12-2024
Total Articles:
(including Editorial)		 6
Total Authors: 23
Universitas Diponegoro
Politeknik Piksi Input Serang
UPN Veteran Yogyakarta
Sekolah Tinggi Ilmu Bisnis Kumala Nusa
Daerah Istimewa Yogyakarta 55283
Institut Bisnis dan Multimedia asmi Jakarta
Universitas Pendidikan Indonesia
Issues list
Vol 25, No 3 (2025): Desember Vol 24, No 2 (2025): September Vol 24, No 1 (2025): Mei Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): Mei Complete issues

Vol 23, No 3 (2024): Desember

Table of Contents

Research Article

More than just a bag: Understanding the Personalities of Eco-Entrepreneurs Behind Sustainable Leather Goods

Crispianus Padi Pati, Ridwan Hanif Presetyo, Wela Moningka, Andriyani Andriyani

| Language: EN | DOI: 10.14710/jspi.v23i3.191-203
Received: 29 Dec 2024; Published: 30 Dec 2024.
 PDF
191-203
Analysis of The Influence of Green Brand Positioning and Green Brand Knowledge on Brand Evangelism

Winner Damanik, Kardison Lumban Batu

| Language: EN | DOI: 10.14710/jspi.v23i3.204-213
Received: 29 Dec 2024; Published: 30 Dec 2024.
 PDF
204-213

Articles

Shopping Behavior Webrooming in Fulfilling Individual Needs From A Perspective Self-Determination Theory

Resita Septia Rahma, Abdi Ramdan, Asri Sekar Mawar Firdausi, Taqdirul Alim

| Language: EN | DOI: 10.14710/jspi.v23i3.214-228
Received: 13 Jul 2024; Published: 30 Dec 2024.
 PDF
214-228
Impact of Korean Brand Ambassadors on Purchase Decisions at Tokopedia

Zidan Egi Safitri, Muhammad Ragil Santoso, Asfa Rofilla

| Language: EN | DOI: 10.14710/jspi.v23i3.229-245
Received: 19 Aug 2024; Published: 30 Dec 2024.
 PDF
229-245
Business Development Strategy Through Enhancement of Resources and Attraction Using The Analytical Hierarchy Process (AHP): A Case Study of RSUD Kota Bogor

Roos Farieanna Rowi, Benny Ranti, Bambang Rismadi, Rudy C. Tarumingkeng

| Language: EN | DOI: 10.14710/jspi.v23i3.246-256
Received: 30 Oct 2024; Published: 30 Dec 2024.
 PDF
246-256
Pengaruh Viral Marketing dan Brand Image terhadap Keputusan Pembelian Kahf di Tiktok Shop

Hasnah Hasnah, M. Ferdy Irzami, Moch Yusuf Haidar Ali Ramdhani, Muhammad Abiyyu Bilisani, Muhammad Keanu Haryo Yudhistira, Btari Mariska Purnawijaya

| Language: ID | DOI: 10.14710/jspi.v23i3.257-265
Received: 4 Dec 2024; Published: 30 Dec 2024.
 PDF
257-265