Vol 23, No 3 (2024): Desember

General information

Published:	30-12-2024
Total Articles: (including Editorial)	6
Total Authors:	23

Total authors' affiliations (7)

	Politeknik Piksi Input Serang
	UPN Veteran Yogyakarta
	Sekolah Tinggi Ilmu Bisnis Kumala Nusa
	Daerah Istimewa Yogyakarta 55283
	Institut Bisnis dan Multimedia asmi Jakarta
	Universitas Pendidikan Indonesia
	Universitas Diponegoro

Issues list

Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): May Vol 21, No 3 (2022): Desember Vol 21, No 2 (2022): September Vol 21, No 1 (2022): Mei Complete issues

Vol 23, No 3 (2024): Desember

Table of Contents

Articles

	Shopping Behavior Webrooming in Fulfilling Individual Needs From A Perspective Self-Determination Theory Resita Septia Rahma, Abdi Ramdan, Asri Sekar Mawar Firdausi, Taqdirul Alim \| Language: EN \| DOI: 10.14710/jspi.v23i3.214-228 Received: 13 Jul 2024; Published: 30 Dec 2024.	PDF 214-228
	Impact of Korean Brand Ambassadors on Purchase Decisions at Tokopedia Zidan Egi Safitri, Muhammad Ragil Santoso, Asfa Rofilla \| Language: EN \| DOI: 10.14710/jspi.v23i3.229-245 Received: 19 Aug 2024; Published: 30 Dec 2024.	PDF 229-245
	Business Development Strategy Through Enhancement of Resources and Attraction Using The Analytical Hierarchy Process (AHP): A Case Study of RSUD Kota Bogor Roos Farieanna Rowi, Benny Ranti, Bambang Rismadi, Rudy C. Tarumingkeng \| Language: EN \| DOI: 10.14710/jspi.v23i3.246-256 Received: 30 Oct 2024; Published: 30 Dec 2024.	PDF 246-256
	Pengaruh Viral Marketing dan Brand Image terhadap Keputusan Pembelian Kahf di Tiktok Shop Hasnah Hasnah, M. Ferdy Irzami, Moch Yusuf Haidar Ali Ramdhani, Muhammad Abiyyu Bilisani, Muhammad Keanu Haryo Yudhistira, Btari Mariska Purnawijaya \| Language: ID \| DOI: 10.14710/jspi.v23i3.257-265 Received: 4 Dec 2024; Published: 30 Dec 2024.	PDF 257-265

Research Article

	More than just a bag: Understanding the Personalities of Eco-Entrepreneurs Behind Sustainable Leather Goods Crispianus Padi Pati, Ridwan Hanif Presetyo, Wela Moningka, Andriyani Andriyani \| Language: EN \| DOI: 10.14710/jspi.v23i3.191-203 Received: 29 Dec 2024; Published: 30 Dec 2024.	PDF 191-203
	Analysis of The Influence of Green Brand Positioning and Green Brand Knowledge on Brand Evangelism Winner Damanik, Kardison Lumban Batu \| Language: EN \| DOI: 10.14710/jspi.v23i3.204-213 Received: 29 Dec 2024; Published: 30 Dec 2024.	PDF 204-213

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