DOI: https://doi.org/10.14710/lr.v18i2.43307

Personal Data Protection to E-Commerce Consumer: What Are the Legal Challenges and Certainties?

*Rahmi Ayunda  -  Universitas Internasional Batam, Indonesia
Open Access Copyright 2022 LAW REFORM under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

Internet is one of the media facilities that is not only used for communication, but is also used in the process of buying and selling or trading (e-commerce). Behind all the conveniences obtained, e-commerce also raises the issue of consumer concerns on the responsibility for personal data. This study aimed to examine and re-explain the urgency of protecting personal data of e-commerce consumers and focused on the challenges and legal certainty of protecting personal data of e-commerce consumers in Indonesia. The method used was a doctrinal research method. This study showed that the application of data in e-commerce provides many benefits. However, the challenge was the absence of binding laws to safeguard personal data submitted to e-commerce companies. Legal certainty for the protection of e-commerce consumers is currently contained in several laws and regulations. Therefore, it is necessary to improve the effectiveness in the implementation of personal data protection and to regulate the protection of personal data in a law. In Indonesia, the urgency of the ratification of the Personal Data Protection Bill may become a solution in providing legal certainty for the protection of e-commerce consumers on their personal data.

Fulltext View|Download
Keywords: E-Commerce; Legal Certainty; Protection; Consumer.

Article Metrics:

Article Info
Section: Research Article
Language : EN
Recent articles
A Legal Analysis on Resolving Recently Growing Online Business Frauds in Bangladesh Personal Data Protection to E-Commerce Consumer: What Are the Legal Challenges and Certainties? Problems of Law Enforcement in Realizing The Principle of Equality Before The Law in Indonesia Russian Conflict On Ukraine Based On Humanitarian Law Perspective The Controversies over State Secularism in the Constitution of the 4th Republic of Madagascar More recent articles
Most cited articles
URGENSI REKONSTRUKSI HUKUM E-COMMERCE DI INDONESIA PENDIDIKAN HUKUM SEBAGAI PENDIDIKAN MANUSIA PRIVATISASI BADAN USAHA MILIK NEGARA COUNTER TERRORISM BAGI PELAKU TINDAK PIDANA TERORISME SEBAGAI UPAYA PENANGGULANGAN KEJAHATAN TERORISME DI INDONESIA KEBIJAKAN FORMULASI HUKUM PIDANA DALAM MELINDUNGI TRANSAKSI E - COMMERCE DI INDONESIA More cited articles
  1. Amboro, Yudhi Priyo., & Christi, Agustina. (2019). Prospek Pengaturan Cryptocurrency sebagai Mata Uang Virtual di Indonesia (Studi Perbandingan Hukum Jepang Dan Singapura). Journal of Judicial Review, Vol. 21,(No.2),pp.14-40. http://dx.doi.org/10.37253/ jjr.v21i2.665
  2. Anugerah, Dian Purnama., & Indriani, Masitoh. (2018). Data Protection in Financial Technology Services (A Study in Indonesian Legal Perspective). Sriwijaya Law Review, Vol.2,No.(1),pp.82-92. http://dx.doi.org/10.289 46/slrev.Vol2.Iss1.112.pp82-92
  3. Ayunda, Rahmi., & Rusdianto. (2021). Perlindungan Data Nasabah Terkait Pemanfaatan Artificial Intelligence dalam Aktifitas Perbankan di Indonesia. Jurnal Komunikasi Hukum (JKH), Vol.7, (No.2), pp.663-677. http://dx.doi.org/10. 23887/jkh.v7i2.37995
  4. Barkatullah, Abdul H. (2007). Urgensi Perlindungan Hak-Hak Konsumen Dalam Transaksi Di E-Commerce. Jurnal Hukum Ius Quia Iustum, Vol.14, (No.2), pp.247-270. https:// doi.org/10.20885/iustum.vol14.iss2.art8
  5. Bagheri, Parviz., Hassan, Kamal Halili., & Mansour, Mehdi Shabannia. (2017). Parties’ legal capacity in electronic commerce transactions. European Journal of Law and Economics, Vol.44,(Vol.3),pp.503-515. https://link.springer.com/article/10.1007/s10657-012-9372-x
  6. Bagheri, Parviz., & Hassan, Kamal Halili. (2016). Data Privacy in electronic commerce: Analysing legal provisions in Iran. Journal of Internet Banking and Commerce, Vol.21, (No.1),p.147. https://www.icommercecentral. com/open-access/data-privacy-in-electronic-commerce-analysing-legal-provisions-in-iran.php?aid=67480
  7. Barkatullah, Abdul Halim., & Djumadi. (2018). Does self-regulation provide legal protection and security to e-commerce consumers?. Electronic Commerce Research and Applications,Vol.30,pp.94-101. https://doi.org/10.1016/j.elerap.2018.05.008
  8. Belwal, Rakesh., Al Shibli, Rahima., & Belwal, Shweta. (2020). Consumer protection and electronic commerce in the Sultanate of Oman. Journal of Information, Communication and Ethics in Society, Vol.19, (No.1), pp. 38-60. https://doi.org/10.1108/JICES-09-2019-0110
  9. Bieker, Felix., Friedewald, Michael., Hansen, Marit., Obersteller, Hannah., & Rost, Martin. (2016). A process for data protection impact assessment under the european general data protection regulation. In Annual Privacy Forum, Vol. 9857, pp. 21-37. https://doi.org/10.1007/978-3-319-44760-5_2
  10. Disemadi, Hari S. (2021). Fenomena Predatory Lending: Suatu Kajian Penyelenggaraan Bisnis Fintech P2P Lending selama Pandemi COVID-19 di Indonesia.Pandecta Research Law Journal,Vol.16,(No.1),pp.55-67. https://doi.org/10.15294/pandecta.v16i1.26860
  11. Disemadi, Hari S. (2021). Urgensi Regulasi Khusus dan Pemanfaatan Artificial Intelligence dalam Mewujudkan Perlindungan Data Pribadi di Indonesia. Jurnal Wawasan Yuridika, Vol.5, (No.2),pp.177-199. http://dx.doi.org/10.25072/ jwy.v5i2.460
  12. Disemadi, Hari Sutra., & Regent. (2021). Urgensi Suatu Regulasi yang Komprehensif Tentang Fintech Berbasis Pinjaman Online Sebagai Upaya Perlindungan Konsumen di Indonesia. Jurnal Komunikasi Hukum (JKH), Vol.7,(No.2),pp.605-618. http://dx.doi.org/10.23887/jkh.v7i2.37991
  13. Fathur, M. (2020). Tanggung Jawab Tokopedia Terhadap Kebocoran Data Pribadi Konsumen. InNational Conference on Law Studies (NCOLS),Vol.2,(No.1),pp.43-60. https://conference.upnvj.ac.id/index.php/ncols/article/view/1345
  14. Goddard, M. (2017). The EU General Data Protection Regulation (GDPR): European regulation that has a global impact. International Journal of Market Research, Vol.59,(No.6),pp.703-705. https://dx.doi.org/10.2501/IJMR-2017-050
  15. Hassan, Kamal H. (2012). Personal data protection in employment: New legal challenges for Malaysia. Computer Law & Security Review, Vol.28,(No.6),pp.696-703. https://doi.org/10.1016/j.clsr.2012.07.006
  16. Hisbulloh, Moh H. (2021). Urgensi Rancangan Undang-Undang (RUU) Perlindungan Data Pribadi.Jurnal Hukum, Vol. 37,(No. 2), pp. 119-133. http://dx.doi.org/10.26532/jh.v37i2.16272
  17. Hoofnagle, Chris Jay., Van der Sloot, Bart., & Borgesius, Frederik Zuiderveen. (2019). The European Union general data protection regulation: what it is and what it means. Information & Communications Technology Law,Vol.28,(No.1),pp.65-98. https://doi.org/10. 1080/13600834.2019.1573501
  18. Islah, K. (2018). Peluang Dan Tantangan Pemanfaatan Teknologi Big Data Untuk Mengintegrasikan Pelayanan Publik Pemerintah.Jurnal Reformasi Administrasi: Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani,Vol.5,(No.2),pp.130-138. https://doi.org/10.31334/reformasi.v5i2.272
  19. Joestiwan, Michael W. (2021). Perlindungan Privasi Konsumen Terhadap Pemanfaatan Big Data.Informatika, Vol. 9, (No. 11), pp. 916-927. https://ojs.unud.ac.id/index.php/Kerthanegara/article/view/73375
  20. Kumar, Sanjeev., Belwal, Rakesh., & Raina, Kartikeya. (2019). Decision-making styles of young Indian consumers in the context of online shopping. International Journal of Internet Marketing and Advertising, Vol.13, (No.3),pp.253-270. https://www.inderscienceon line.com/doi/abs/10.1504/IJIMA.2019.102568
  21. Mahira, Dararida Fandra., Yofita, Eemilda., & Azizah, Lisa Nur. (2020). Consumer Protection System (CPS): Sistem Perlindungan Data Pribadi Konsumen Melalui Collaboration Concept. Jurnal Legislatif, Vol.3, (No.2), pp.287-302. https://doi.org/10.20956/jl.v3i2.10472
  22. Natalia, H. (2017). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-Commerce. Melayunesia Law, Vol.1,(No.1), pp.111-126. http://dx.doi.org/10.30652/mnl.v1i1.4497
  23. Nurfitri, Nisa., Sudirman, Lu., & Disemadi, Hari Sutra. (2022). TikTok Phenomenon: Exoneration Clause VS. Personal Data Protection. Jurnal Pendidikan Kewarganegaraan Undiksha, Vol.10,(No.1),pp.441-453. https://doi.org/10. 23887/jpku.v10i1.46478
  24. Nugroho, Fendy Prasetyo., Abdullah, Robi Wariyanto., Wulandari, Sri., & Hanafi. (2019). Keamanan Big Data di Era Digital di Indonesia.Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat, Vol.5,(No.1), pp. 28-34. https://doi.org/10.46808/informa.v5i1.65
  25. Nurmalasari. (2021). Urgensi Pengesahan Rancangan Undang-Undang Perlindungan Data Pribadi Demi Mewujudkan Kepastian Hukum. Syntax Idea, Vol.3, (No.8), pp.1947-1966. https://doi.org/10.36418/syntax-idea. v6i8.1414
  26. Paryadi, D. (2018). Pengawasan E Commerce Dalam Undang-Undang Perdagangan Dan Undang-Undang Perlindungan Konsumen. Jurnal Hukum & Pembangunan, Vol.48, (No.3), pp. 651-669. http://dx.doi.org/10.21143/jhp.vol48. no3.1750
  27. Pujianto, Agung., Mulyati, Awin., & Novaria, Rachmawati. (2018). Pemanfaatan Big Data Dan Perlindungan Privasi Konsumen Di Era Ekonomi Digital.Majalah Ilmiah Bijak, Vol.15, (No.2),pp.127-137. https://doi.org/10.31334/ bijak.v15i2.201
  28. Putri, Deanne Destriani Firmansyah., & Fahrozi, Muhammad Helmi. (2021). Upaya Pencegahan Kebocoran Data Konsumen Melalui Pengesahan Ruu Perlindungan Data Pribadi (Studi Kasus E-Commerce Bhinneka. Com). Borneo Law Review, Vol. 5, (No. 1), pp. 46-68. https://doi.org/10.35334/bolrev.v5i1. 2014
  29. Rahayu, Rita., & Day, John. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: evidence from Indonesia. Procedia-social and behavioral sciences, No. 195,pp.142-150. https://doi.org/10.1016/j.sbspro.2015.06.423
  30. Rongiyati, S. (2019). Pelindungan Konsumen Dalam Transaksi Dagang Melalui Sistem Elektronik. NegaraHukum,Vol.10,(No.1),pp.1-25. https://doi.org/10.22212/jnh.v10i1.1223
  31. Sahetapy, Wilma L. (2021). Perlindungan Data Pribadi Anak Dalam E-Commerce Di Masa Pandemi Covid-19. Jurnal Hukum Bisnis Bonum Commune,Vol.4,(No.2),pp.214-225. https://doi.org/10.30996/hukum%20bisnis%20bon.v4i2.5319
  32. Setiantoro, Arfian., Putri, Fayreizha Destika., Novitarani, Anisah., & Njatrijani, Rinitami. (2018). Urgensi Perlindungan Hukum Konsumen Dan Penyelesaian Sengketa E-Commerce Di Era Masyarakat Ekonomi Asean. Jurnal Rechts Vinding: Media Pembinaan Hukum Nasional, Vol. 7, (No. 1), pp.1-17. http://dx.doi.org/10.33331/rechts vinding.v7i1.220
  33. Setyawan, Aalfis., & Wijaya, Bella. (2018). Perlindungan Konsumen dalam Transaksi E-Commerce Ditinjau dari Undang-Undang Perlindungan Konsumen.Journal of Judicial Review,Vol.19,(No.2),pp.46-70. https://journal. uib.ac.id/index.php/jjr/article/view/290
  34. Shabani, Mahsa., & Borry, Pascal. (2018). Rules for processing genetic data for research purposes in view of the new EU General Data Protection Regulation. European Journal of Human Genetics, Vol.26,(No.2),pp.149-156. https://doi.org/10.1038/s41431-017-0045-7
  35. Simanullang, Heldya N. (2017). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-Commerce. Melayunesia Law, Vol. 1, (No. 1), pp.111-126. http://dx.doi.org/10.30652/mnl. v1i1.4497
  36. Stevani, Winnie., & Sudirman, Lu. (2021). Urgensi Perlindungan Data Pengguna Financial Technology terhadap Aksi Kejahatan Online di Indonesia.Journal of Judicial Review, Vol. 23, (No.2),pp.197-216. http://dx.doi.org/10.37253/ jjr.v23i2.5028
  37. Sulaiman. (2014). Hukum Responsif: Hukum Sebagai Institusi Sosial Melayani Kebutuhan Sosial Dalam Masa Transisi. Jurnal Hukum Samudera Keadilan, Vol. 9, (No. 2), pp. 199-205. https://repository.unimal.ac.id/1744/
  38. Tan, Kendry., & Disemadi, Hari Sutra. (2021). Urgency of Electronic Wallet Regulation in Indonesia. Nagari Law Review, Vol.5, (No.1), pp.1-14. https://doi.org/10.25077/nalrev.v.5.i.1. p.1-14.2021
  39. Tikkinen-Piri, Christina., Rohunen, Anna., & Markkula, Jouni. (2018). EU General Data Protection Regulation: Changes and implications for personal data collecting companies. Computer Law & Security Review, Vol.34,(No.1),pp.134-153. https://doi.org/10. 1016/j.clsr.2017.05.015
  40. Utomo, P. (2020). Omnibus Law: Dalam Perspektif Hukum Responsif.Nurani Hukum: Jurnal Ilmu Hukum,Vol.2,(No.1),pp.33-41. http://dx.doi.org/10.51825/nhk.v2i1.8168
  41. Wachter, Sandra., Mittelstadt, Brent., & Floridi, Luciano. (2017). Why a right to explanation of automated decision-making does not exist in the general data protection regulation. International Data Privacy Law, Vol.7,(No.2),pp.76-99. https://dx.doi/org/10.10 93/idpl/ipx005
  42. Latifah, May., Farahdiba, Rachel., & Kalbu, Ratu Mutiara. (2021). Ancaman Keamanan dan Privasi Konsumen dalam Kebocoran Big Data E-Commerce. Retrieved from https://www. balairungpress.com/2021/05/ancaman-keamanan-dan-privasi-konsumen-dalam-kebocoran-big-data-e-commerce/

Last update:

  1. Authority of the Dispute Council in the Resolution of Construction Disputes in Indonesia

    Nurindria Naharista Vidyapramatya, Emmy Latifah, Elfia Farida, Antonius Alexander Tigor. LAW REFORM, 19 (1), 2023. doi: 10.14710/lr.v19i1.49141

  2. Indonesia Government Sets Back: The Rule Of Law, Collaborative Governance And Human Right Challenges During Covid-19

    Hardi Warsono, Anita Amaliyah, Ika Riswanti Putranti, Aniello Iannone. LAW REFORM, 19 (2), 2023. doi: 10.14710/lr.v19i2.53734

  3. Analyzing Privacy and Security Difficulties in Social Media

    Mamun Abdul Mannan. Advances in Information Security, Privacy, and Ethics, 2024. doi: 10.4018/979-8-3693-9491-5.ch017

  4. Perlindungan Hukum Terhadap Pengguna Skin Care HN (Hetty Nugrahati) yang tidak Terdaftar BPOM

    Bayu Prio Wicaksono, Ahmad Suryono. Journal Customary Law, 1 (1), 2024. doi: 10.47134/jcl.v1i1.2290

  5. Legal Politics and Data Protection in Indonesia: A Case Study of the National Data Center Hacking

    Najamuddin Gani. SASI, 30 (3), 2024. doi: 10.47268/sasi.v30i3.2213

  6. Personal data protection: Between human rights protection and national security

    Svitlana Khadzhiradieva, Bezverkhniuk Bezverkhniuk, Oleksandr Nazarenko, Serhii Bazyka, Tetiana Dotsenko. Social Legal Studios, 7 (3), 2024. doi: 10.32518/sals3.2024.245

Last update: 2024-12-23 20:12:20

No citation recorded.