DOI: https://doi.org/10.14710/lr.v21i2.66142

Legal Protection Model for Superior Village Products Based on Digital Transformation and the Role of Village-Owned Enterprise (BUMDes)

*Nelly Ulfah Anisariza orcid  -  Faculty of Law, Universitas Yarsi, Indonesia, Indonesia
Endang Purwaningsih orcid scopus  -  Faculty of Law, Universitas Yarsi, Indonesia, Indonesia
Basrowi Basrowi orcid scopus  -  Faculty of Economic and Business, Universitas Bina Bangsa, Indonesia, Indonesia
Randy Joy Magno Ventayen orcid scopus publons  -  College of Business and Public Administration, Pangasinan State University, Philippines
Open Access Copyright 2025 LAW REFORM under http://creativecommons.org/licenses/by-sa/4.0.

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Abstract

This research addresses the digital divide between urban and rural areas in Indonesia by examining the digital transformation of superior village products through branding and strengthening Village-Owned Enterprises (BUMDes) in Kadumaneuh Village, Pandeglang. Despite existing legal frameworks, village-level digital implementation remains suboptimal, with only 30% of villages having adequate internet access and 40% of BUMDes using digital technology. The study aims to develop an integrated digital transformation model tailored to Indonesian villages' needs, focusing on product branding and BUMDes strengthening. Using a normative-empirical approach, the research combines literary and field studies with statutory and sociological approaches. Data collection involved literature review, interviews, and questionnaires. Results reveal a significant gap in understanding and implementing digital transformation and branding among micro-enterprises. The study proposes a holistic model integrating digital infrastructure development, product digitalization, branding, legal protection, literacy enhancement, economic empowerment, and multi-stakeholder collaboration. The research concludes that optimizing BUMDes' role in digital transformation requires comprehensive strategies, including capacity building, policy development, and strategic partnerships. The proposed model offers a framework to address technological, legal, and economic challenges faced by village enterprises in the digital era. 

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Keywords: Digital Transformation; Village-Owned Enterprises (BUMDes); Rural Development; Product Branding; Digital Literacy

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Section: Research Article
Language : EN
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