skip to main content

Construction of Self-Identity: “Blusukan” as the Strategy of Campaigning for Surakarta City Mayor Election

1Universitas Veteran Bangun Nusantara, Indonesia

2Universitas Sebelas Maret, Indonesia

Open Access Copyright (c) 2021 Politika: Jurnal Ilmu Politik under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract

In political communication, “blusukan” (impromptu visit) is called door to door campaign, in which candidates conduct face-to-face communication by visiting the people directly. This situation creates personal intimacy in the sense of there is no physical distance and formal protocolary distance. People can see the personality of their candidate leaders closely. This face-to-face communication meeting can be interpreted that the candidates "nguwongke" (humanizing), putting the people not onto the context of profit-loss-based rational relation (between the electorate and the elected), but putting them as partners inseparable from the successful candidate leader. This study is based on fieldwork in Surakarta during the mayor election, applied in-depth interviews with politicians. While in ancient times the leader conducted "blusukan" to know his people’s condition, “blusukan” during the campaign for Mayor Election is conducted to socialize or to introduce the couples to the people. Having known the candidates, people are expected to think of whether or not they will elect them.

Fulltext View|Download
Keywords: blusukan; identitas diri; kampanye; Kota Surakarta

Article Metrics:

  1. Arifin, A. (2015). Politik Pencitraan-Pencitraan Politik. Graha Ilmu
  2. Barker, C. (2013). Cultural Studies, Teori dan Praktek. Kreasi Wacana
  3. Baumeister, R. F., & Muraven, M. (1996). Identity As Adaptation To Social, Cultural, And Historical Context. Journal of Adolescence, 19(5), 405–416
  4. Bungin, M. B. (2007). Penelitian Kualitatif. Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Prenada Media Group
  5. Cangara, H. (2004). Pengantar Ilmu Komunikasi. PT. Raja Grafindo Persada
  6. Dan, N. (2000). Komunikasi Politik: Komunikator, Pesan dan Makna. PT Remaja Rosdakarya
  7. Klepper, J. T. (1990). The Effect of Mass Communication. Free Press
  8. Kriyantono, R. (2010). Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Kencana
  9. Kurniawan, D. (2015). The Power of Blusukan. PT Elex Media Komputindo
  10. Labolo, M. (2015). Dinamika Politik dan Pemerintahan Lokal. Ghalilia Indonesia
  11. Littlejohn, S. W. (2009). Teori Komunikasi: Theories Of Human Communication. Salemba Humanika
  12. Marcia, J. E. (1993). Ego Identity: A Handbook for Psychological Research. Springer Verlag
  13. Marshment. (2012). Political Marketing. Oxon: RoutledgeMcNair, B. 2010. An Introduction to Political Communication. Roudledge
  14. Miles, & Huberman. (1984). Qualitative Data Analysis. Sage Publication
  15. Mitsikopoulou, B. (2008). Introduction: The Branding Of Political Entities As Discursive Practice. Journal Of Language & Politics, 7(3), 353–371
  16. Muttaqin. (2015). Konstruksi Makna Gaya Blusukan. Studi Fenomenologi tentang Konstruksi Makna Gaya Blusukan Gubernur Joko Widodo Bagi Masyarakat Jakarta Pusat. Universitas Komputer Indonesia Bandung
  17. Nimmo, D. (1989). Komunikasi Politik. PT. Remadja Rosda Karya
  18. Nimmo, Dan. (1999). Komunikasi Politik. PT Remaja Karya
  19. Nimmo, Dan. (2006). Komunikasi Politik: Khalayak dan Efek. PT. Remadja Rosda karya
  20. Phytag, K. (2015). Debat Final, Ini Janji Dua Pasang Calon Wali Kota Solo
  21. Salman. (2013). Pola Komunikasi Interpersonal dan Strategi Blusukan Joko Widodo. Journal of Management & Agribusiness (JMA), 18(2)
  22. Sandra, L. J. (2012). Political Branding Jokowi Selama Masa Kampanye Pemilu Gubernur Dki Jakarta 2012 Di Media Sosial Twitter. . . Jurnal Ekomunikasi-Universitas Kristen Petra Surabaya-, Vol I. No., 72–84
  23. Scammell, M. (2015). Politics and Image: The Conceptual Value of Branding. Journal of Political Marketing, 14(1–2), 7–18
  24. Setyaningrum, A. (2005). Memetakan Lokasi bagi Politik Identitas dalam Wacana Politik Poskolonial. Jurnal Mandatory Politik Perlawanan, 2
  25. Solopos. (2015). Calon Pemimpin Daerah Mulai Obral Janji
  26. Sonnies, S. (2011). Consumer Branding in Politics: A Comparison of Presidents Ronald Reagan and Barack Obama. http://www.american.edu/soc/communication/ upload/Sarah-Sonies.pdf
  27. Wahid, U. (2016). Komunikasi Politik. Teori, Konsep, dan Aplikasi Pada Era Media Baru. Sembiosa Rekatama Media
  28. Wahid, Umaimah. (2016). Komunikasi Politik. Teori, Konsep, dan Aplikasi Pada Era Media Baru. Sembiosa Rekatama Media
  29. Widayanti, T. (2009). Politik Subalter: Pergulatan Identitas Waria. Research Center for Politics and Government (PolGov) UGM
  30. Widodo, D. (2011). Kamus Bahasa Jawa (Bausastra Jawa). Kanisius
  31. Zulkarnain, A. & S. H. (2017). Fenomena Blusukan Dalam Model Kepemimpinan Politik Joko Widodo. Jurnal Kajian Politik Dan Masalah Pembangu, 13 No.1(No. 1)

Last update:

No citation recorded.

Last update: 2024-11-04 22:41:22

No citation recorded.