ROLE OF COLOR TO SUPPORT THE ACHIEVEMENT OF RELAXATION IN BUSSINES HOTEL (CASE STUDIES OF BUSINESS HOTEL IN SEMARANG)

*Adel Issa Elsosan -  Program Studi Magister Teknik Arsitektur, Fakultas Teknik, Universitas Diponegoro, Jl. Hayam Wuruk 5, Kampus Undip Pleburan, Semarang,, Indonesia
Edward E. Pandelaki -  Program Studi Magister Teknik Arsitektur, Fakultas Teknik, Universitas Diponegoro, Jl. Hayam Wuruk 5, Kampus Undip Pleburan, Semarang,, Indonesia
Titin Woro Murtini -  Program Studi Magister Teknik Arsitektur, Fakultas Teknik, Universitas Diponegoro, Jl. Hayam Wuruk 5, Kampus Undip Pleburan, Semarang,, Indonesia
Dikirim: 30 Jun 2015; Diterbitkan: 10 Des 2015.
Akses Terbuka
Citation Format:
Article Info
Bagian: Artikel
Bahasa: EN
Teks Lengkap:
Statistik: 856 868
Sari

Semarang sebagai pusat bisnis dan pariwisata di Jawa Tengah memberikan kesempatan bagi investor untuk berinvestasi di Semarang. Akhir-akhir ini bisnis perhotelan di Kota Semarang menunjukkan prospek cerah. Hal ini dapat dilihat dari meningkatnya jumlah wisatawan yang menginap di hotel. Salah satu alasannya adalah banyak kegiatan seperti pertemuan yang diselenggarakan oleh instansi pemerintah, baik lokal maupun nasional, yang diselenggarakan di kota Semarang. Berdasarkan hasil survei awal, sebagian besar hotel di Semarang masih minim fasilitas dan tidak berlaku pentingnya pelaksanaan warna bagi pengunjung. Studi tentang peran warna untuk mencapai relaksasi ini penting karena jika relaksasi mencapai sehingga manusia dapat membuat lebih konsentrasi dan merasa menyegarkan. Tujuan dari penelitian ini adalah: Studi tentang bagaimana warna mempengaruhi dalam penciptaan relaksasi di hotel bisnis di Semarang. Sampel penelitian diarahkan ke hotel menggunakan warna dingin dan hotel warna hangat di Semarang. Metode analisis yang digunakan adalah analisis deskriptif. Berdasarkan hasil dan analisis, kesimpulan dalam penelitian ini adalah: (1) Warna dalam menciptakan relaksasi sangat penting bagi responden dan kedua warna dingin dan warna hangat dapat membuat dan menciptakan relaksasi. (2) Hal-hal yang mempengaruhi pemilihan warna untuk meningkatkan bisnis hotel adalah tujuan untuk tinggal di hotel, pertimbangan ini untuk bekerja dan nilai pribadi seperti liburan, juga relaksasi.

[Title: Role of Color to Support The Achievement of Relaxation in Bussines Hotel (Case Studies of Business Hotel in Semarang)] Semarang as a business and tourism hub in Central Java provides an opportunity for investors to invest in Semarang. Lately the hospitality business in the city of Semarang show bright prospects. It can be seen from the increasing number of tourists who stay at the hotel. One reason is that many activities such as meetings held by government agencies, both local and national, held in the city of Semarang.Based on the results of the initial survey, most hotels in Semarang still minimal facilities and do not apply the importance of the implementation of color for visitors. Study about role of color to achieve relaxation is important because if the relaxation achieve so human can make more concentration and feel refresh. The aim of this study is: Study about how colors influence in creation of relaxation in business hotel in Semarang. The research sample is directed to the hotel using a cool color and a warm color hotel in Semarang. The method analysis used is descriptive analysis. Based on the result and analysis, the conclusion in this research are: (1) Thecolor in creating relaxation is very important for the respondent and both cool color and warm color can make and creating relaxation. (2)The things that affect the selection of colors to enhance the hotel business is for the purpose to stay in hotel, the consideration is for work and personal value such as holiday, also the relaxation.

 

Kata Kunci
peran warna; relax; bisnis hotel; role of color; relaxation; business hotel

Article Metrics:

  1. Ballast, D. K. (2002). Interior design reference manual. Belmont, CA: Professional Pub.
  2. Bellizzi, J.A., A.E. Crowley and R.W. Hasty. (1983). The Effects of Color in Store Design. Journal of Retailing, Vol. 59, No. 1: 21-45.
  3. Boyatzis, C. J., and R. Varghese. (1994). Children’s emotional associations with colors. Journal of Genetic Psychology, 155: 77-85.
  4. Gorn, G.J., A. Chattopadhyay, J. Sengupta and S. Tripathi, (2004). "Waiting for the Web : How Screen Color Affects Time Perception," Journal of Marketing Research, Vol. 41, No. 2: 215-225.
  5. Hemphill, M. (1996). A note on adults’ color-emotion associations. Journal of Genetic Psychology, 157: 275-281.
  6. Jacobs, Keith W. and Frank G. Hustmyer Jr. (1974), Effects of Four Psychological Primary Colors on GSR, Heart Rate, and Respiration Rate, Perceptual and Motor Skills, 38, 763–66.
  7. Knez, I. (2001). Effects of colour of light on nonvisual psychological processes. Journal of Environmental Psychology, 21, 201-208.
  8. Knez, I., & Niedenthal, S. (2008). Lighting in digital game worlds: Effects on affect and play performance. Cyber Psychology& Behavior, 11, 129-137.
  9. Levy, B.I. (1984). Research into the psychologicalmeaning of color. American Journal of Art Therapy, 23, 58-62.
  10. Linton, H. (1999). Color in architecture: Design methods for buildings, interiors and urban spaces. New York: McGraw Hill.
  11. Terwogt, M.M., & Hoeksma, J. B. (1995). Colors and emotions: Preferences and combinations. Journal of General Psychology, 122, 5-17.
  12. Moleong, 2007. Metodologi Kualitatif Edisi Revisi. Bandung: PT Remaja Rosdakarya.
  13. Rea, M. S. (Ed.). (1999). Lighting handbook (9th ed.). New York: IESNA.
  14. Saito, M. (1996). Comparative studies on color preference in Japan and other Asian regions, with special emphasis on the preference for white. Color Research and Application 21 (1): 35-49.
  15. Sarantakos, S. (1993). Social research. Melbourne: Macmillan Education Australia.
  16. Winchip, S. M. (2008). Fundamentals of Lighting, New York, NY: Fairchild Publishers.