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City Branding Againts Climate Change and Health Disruption in Prone Region: Initial Study From Semarang Citizen’s Dealing With Specific Waste Management on Pandemic Covid-19.

1Department Urban and Regional Planning, Diponegoro University, Indonesia

2Public Administration Dept, Faculty of Social Science and Political Science, Universitas Diponegoro, Indonesia

3Doctoral Program Environmental Science, School of Postgraduate Studies, Diponegoro University, Indonesia

4 Center for Green Infrastructure Resilience Development, Diponegoro University, Indonesia

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Received: 1 Apr 2023; Revised: 12 May 2023; Accepted: 15 May 2023; Available online: 21 May 2023; Published: 21 May 2023.
Editor(s): Budi Warsito

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City branding has been explored worldwide, in both academic reserch and policy practis of   regional and urban development. It is not only for attract invesment, toursm, sport but it is also to addresing identity and culturism. However, post pandemic-covid -19, and facing the climate hazard, resilience combining with healty cities need reshaping. For those, in the digital era, it is need a simple but fundamental incicators. This study examine citizen’s understanding, attitude and behavioral on the spesific waste management to deal with, as the entry point to analysis citizen capacity to participate on more complex action againts climate  adaptation and building healty life. Four component citizen action is measured; 1) creativities in regulation,3) citizen understanding, attitude on covid-19 waste daily handling and 4) potensial environmental risk. The area of study selected in Semarang as of 100RC network. Result of study show that event the performance of indicator is not so high level, the importance founding is that the component measured is suitable for developing brand.

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Keywords: City Branding; Climate Change Hazard; Disruption Health; Prone Regions.

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