ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE  (STUDI PADA ONLINE STORE ELZATTA HIJAB)

Lailis Ulumiyah; Harry Soesanto; Sugiono Sugiono

doi:10.14710/jspi.v15i02.107-118

How to cite (IEEE): L. Ulumiyah, H. Soesanto, and S. Sugiono, "ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB)," Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), vol. 15, no. 02, pp. 107-118, Sep. 2016. https://doi.org/10.14710/jspi.v15i02.107-118

How to cite (APA): Ulumiyah, L., Soesanto, H., & Sugiono, S. (2016). ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 15(02), 107-118. https://doi.org/10.14710/jspi.v15i02.107-118

How to cite (BCREC): Ulumiyah, L., Soesanto, H., Sugiono, S. (2016). ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 15 (02), 107-118 (doi:10.14710/jspi.v15i02.107-118)

How to cite (Chicago): Ulumiyah, Lailis, Harry Soesanto, and Sugiono Sugiono. "ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB)." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 15, no. 02 (2016): 107-118. Accessed August 24, 2026. https://doi.org/10.14710/jspi.v15i02.107-118

How to cite (Vancouver): Ulumiyah L, Soesanto H, Sugiono S. ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) [Online]. 2016 Sep;15(02):107-118. https://doi.org/10.14710/jspi.v15i02.107-118.

How to cite (Harvard): Ulumiyah, L., Soesanto, H., and Sugiono, S., 2016. ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), [Online] Volume 15(02), pp. 107-118. https://doi.org/10.14710/jspi.v15i02.107-118 [Accessed 24 Aug. 2026].

How to cite (MLA8): Ulumiyah, Lailis, Harry Soesanto, and Sugiono Sugiono. "ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB)." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), vol. 15, no. 02, 01 Sep. 2016, pp. 107-118 , https://doi.org/10.14710/jspi.v15i02.107-118. Accessed 24 Aug. 2026.

BibTex Citation Data :

@article{JSPI14077,
    author = {Lailis Ulumiyah and Harry Soesanto and Sugiono Sugiono},
    title = {ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE  (STUDI PADA ONLINE STORE ELZATTA HIJAB)},
    journal = {Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)},
  volume = {15},
    number = {02},
    year = {2016},
    keywords = {word of mouth; online shopping experience; perceived ease; risk perception; attitude; online shopping; online shopping interest.},
    abstract = { This research is aimed to examine the influence of WOM, online shopping experience, perceived ease, and risk perception of interest in online shopping through online shopping attitude.  Sample was men and women that is've shopped at Elzatta Hijab online through the website, a number of 135 respondents. Structural Equation Modeling (SEM) was run by AMOS software was used to analyze the data, analysis showed that WOM online shopping experience, perception and perception of risk through a convenient online shopping attitude positive influence on interest in shopping online.  Empirical finding to indicate that WOM positive effect on perceived ease, WOM positive effect on the perception of risk, online shopping experience a positive effect on the perception of convenience, online shopping experience a positive influence on risk perception, perceived ease of positive influence on attitude online shopping, perception of risk has positive effect attitude towards online shopping and online shopping attitude positive influence on interest in shopping online. },
   issn = {2580-118X},   pages = {107--118}  doi = {10.14710/jspi.v15i02.107-118},
    url = {https://ejournal.undip.ac.id/index.php/jspi/article/view/14077}
}

Refworks Citation Data :

@article{{JSPI}{14077}, author = {Ulumiyah, L., Soesanto, H., Sugiono, S.}, title = {ANALISIS PENGARUH WOM, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP MINAT BELANJA ONLINE MELALUI SIKAP BELANJA ONLINE (STUDI PADA ONLINE STORE ELZATTA HIJAB)}, journal = {Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)}, volume = {15}, number = {02}, year = {2016}, doi = {10.14710/jspi.v15i02.107-118}, url = {https://ejournal.undip.ac.id/index.php/jspi/article/view/14077} }