BibTex Citation Data :
@article{JSPI51117, author = {Fadhila Martaputri}, title = {The Effect of Festival Marketing on Consumer Perceptions at Shopee Double Days (Study on Wear Labels Consumer)}, journal = {Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)}, volume = {22}, number = {1}, year = {2024}, keywords = {}, abstract = { This research is intended to find out whether Festival Marketing affects Wear Labels Consumer Perception at Shopee Double Days. This research was conducted using a descriptive quantitative method, the population is Wear Label customers. Research data have been collected through questionnaires with a sample of 100 respondents using purposive sampling with female population characteristics aged 15-35 years. Data analysis was performed with a simple linear regression test using SPSS 25.0. This study resulted in the finding that Festival Marketing has a positive and significant effect on Wear Labels Consumer Perception at Shopee Double Days with an influence of 40.6%. }, issn = {2580-118X}, pages = {19--30} doi = {10.14710/jspi.v22i1.19-30}, url = {https://ejournal.undip.ac.id/index.php/jspi/article/view/51117} }
Refworks Citation Data :
This research is intended to find out whether Festival Marketing affects Wear Labels Consumer Perception at Shopee Double Days. This research was conducted using a descriptive quantitative method, the population is Wear Label customers. Research data have been collected through questionnaires with a sample of 100 respondents using purposive sampling with female population characteristics aged 15-35 years. Data analysis was performed with a simple linear regression test using SPSS 25.0. This study resulted in the finding that Festival Marketing has a positive and significant effect on Wear Labels Consumer Perception at Shopee Double Days with an influence of 40.6%.
Article Metrics:
Last update:
Last update: 2024-11-20 15:44:46
