Vol 25, No 3 (2025): Desember

General information

Published:	05-12-2025
Total Articles: (including Editorial)	6
Total Authors:	13

Total authors' affiliations (6)

	UIN Raden Mas Said Surakarta
	Indonesia 60115
	Universitas Islam Negeri Syarif Hidayatullah Jakarta
	Indonesia
	Jakarta Timur 13880
	STIKOM Sekolah Tinggi Ilmu Komunikasi

Issues list

Vol 25, No 3 (2025): Desember Vol 24, No 2 (2025): September Vol 24, No 1 (2025): Mei Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): Mei Complete issues

Vol 25, No 3 (2025): Desember

Table of Contents

Articles

FROM STORIES TO SALES: HOW STORYTELLING MARKETING AFFECTS PURCHASE DECISIONS THROUGH THE MEDIATING ROLE OF BRAND IMAGE

Mukti Arya Mandala, Kisti Nur Aliyah

| Language: EN | DOI: 10.14710/jspi.v25i3.%p

Received: 22 Jul 2025; Accepted: 1 Dec 2025; Published: 5 Dec 2025.

PDF

1-20

Research Article

	PENGARUH DIFFERENTIATION STRATEGY MARKETING TERHADAP LOYALTY CUSTOMERS PADA KOPI FORE KOTA SURABAYA Elfiyah Wardaningsih, Dina Fitrisia Septiarini \| Language: ID \| DOI: 10.14710/jspi.v25i3.%p Received: 5 May 2025; Accepted: 1 Dec 2025; Published: 5 Dec 2025.	PDF 21-37
	PENGARUH GREEN TRUST, GREEN SATISFACTION, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION (Studi Kasus: Generasi Z Pengguna Produk The Body Shop di Kota Jakarta) Azliya Nakhla, Mochammad Noviadi Nugroho, Otong Suhyanto \| Language: ID \| DOI: 10.14710/jspi.v25i3.%p Received: 3 Aug 2025; Accepted: 1 Dec 2025; Published: 5 Dec 2025.	PDF 38-58
	PENGARUH STRATEGI PEMASARAN TERINTEGRASI TERHADAP KEPUTUSAN LAYANAN PRODUK DENGAN PERFORMA PERUSAHAAN SEBAGAI VARIABEL MODERASI HAYATUL HIDAYAT \| Language: EN \| DOI: 10.14710/jspi.v25i3.59-71 Received: 8 Sep 2025; Accepted: 20 Dec 2025; Published: 30 Dec 2025.	PDF 59-71
	BUILDING TOURISM COMPETITIVENESS THROUGH A CUSTOMER-FOCUSED CULTURE: EVIDENCE FROM MANGGARAI BARAT, INDONESIA Adrian Wijanarko, Mohamad Sajili, Keyka Poetri \| Language: EN \| DOI: 10.14710/jspi.v25i3.72-87 Received: 3 Nov 2025; Accepted: 28 Dec 2025; Published: 30 Dec 2025.	PDF 72-87
	PERAN PUBLIC RELATIONS TELKOMSEL SEMARANG DALAM MEMBANGUN CITRA POSITIF DI MATA MASYARAKAT Anggito Prasetyantono, Suryanto Suryanto \| Language: EN \| DOI: 10.14710/jspi.v25i3.%p Received: 26 Dec 2025; Accepted: 28 Dec 2025; Published: 30 Dec 2025.	PDF 88-98