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Issue Coverage
General Information
Published:07-04-2017
Number of Articles:
(including Editorial)
5
Number of Authors:5
Total 1 Author's Country
Indonesia(5)
Total 4 Author's Affiliations
Magiste Manajemen Universitas Diponegoro Semarang(1)
Program Magister Manajemen Universitas Diponegoro(1)
Universitas Diponegoro(2)
Universitas Diponegoro Semarang(1)

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Home / Archives / Vol 11, No 2 (2012)

Vol 11, No 2 (2012): September

Table of Contents

Research Article

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI WORDS OF MOUTH (Studi Empirik Pada Pelanggan Kentucky Fried Chicken Di Semarang)

Cindy Lestari Kusnan

Views: 159 | | Language: ID | DOI: 10.14710/jspi.v11i2.115 - 126
Published: 1 Sep 2012.
PDF
115 - 126
STUDI MENGENAI PERAN KUALITAS LAYANAN DALAM MEMBENTUK KEPUASAN DAN SIKAP PELANGGAN TERHADAP MEREK, SERTA KONSEKUENSINYA PADA MINAT MEREFERENSIKAN MEREK (Studi pada Salon Lie KuangĀ® di Kota Semarang)

Dea Irnita Maharani

Views: 1771 | | Language: ID | DOI: 10.14710/jspi.v11i2.127 - 145
Published: 1 Sep 2012.
PDF
127 - 145
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PESERTA PT. ASKES (PERSERO) CABANG UTAMA SEMARANG

Diana Laura Magdalena Saragih

Views: 76 | | Language: ID | DOI: 10.14710/jspi.v11i2.146 - 155
Published: 1 Sep 2012.
PDF
146 - 155
PENGARUH KREATIVITAS IKLAN DAN KREDIBILITAS ENDORSER TERHADAP EFEKTIFITAS IKLAN (Studi Kasus Pada Iklan Olay Natural White Di Kota Semarang)

Eva Nurhayati

Views: 326 | | Language: ID | DOI: 10.14710/jspi.v11i2.170 - 192
Published: 1 Sep 2012.
PDF
170 - 192
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MC DONALD'S DI KOTA SEMARANG

Fitriana Fitriana

Views: 163 | | Language: ID | DOI: 10.14710/jspi.v11i2.193 - 219
Published: 1 Sep 2012.
PDF
193 - 219
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