General information
Published: 03-04-2018
Total Articles:
(including Editorial)		 5
Total Authors: 13
PT Bank Negara Indonesia (Persero) Tbk. (1)
Universitas Diponegoro (2)
Diponegoro University (7)
Atma Jaya Catholic University of Indonesia (2)
Issues list
Vol 19, No 1 (2020): Mei Vol 18, No 3 (2019): Desember Vol 18, No 2 (2019): September Vol 18, No 1 (2019): Mei Vol 17, No 3 (2018): Desember Vol 17, No 2 (2018): September Vol 17, No 1 (2018): Mei Vol 16, No 3 (2017): Desember Vol 16, No 2 (2017): September Complete issues
Most cited articles
ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama) ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan) ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada Industri Kecil dan Menengah Batik Pekalongan) LINGKUNGAN EKSTERNAL,,FAKTOR INTERNAL,DAN ORIENTASI PASAR PENGARUHNYA TERHADAP KINERJA PEMASARAN More cited articles

Vol 16, No 3 (2017): Desember

Table of Contents

Research Article

QUALITY ANALYSIS OF SUPPORT MARKETING AND QUALITY OF SALES TRAINING ON SALES PERFORMANCE CAPABILITY ON PERFORMANCE SALES PERFORMANCE

Ria Mawar Hapsari, Farida Indriani, Sutopo Sutopo

| Language: EN | DOI: 10.14710/jspi.v16i3.145-166
Received: 9 Jan 2018; Published: 3 Apr 2018.
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145-166
THE STRATEGY TO IMPROVE SALESPERSON’S PERFORMANCE BY SALESPERSON’S TECHNICAL COMPETENCY, SALES SOFT CAPABILITY, SERVICE ORIENTATION, AND ADAPTIVE SELLING

Shandy Ibnu Zakaria, Augusty Tae Ferdinand, Susilo Toto Raharjo

| Language: EN | DOI: 10.14710/jspi.v16i3.167-181
Received: 17 Jul 2017; Published: 3 Apr 2018.
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167-181
ANALISIS MEDIASI GREEN TRUST PADA PURCHASE INTENTION PRODUK GREEN

Dea Yulyana Suprapto, Efendi Efendi

| Language: EN | DOI: 10.14710/jspi.v16i3.182-194
Received: 5 Feb 2018; Published: 3 Apr 2018.
 PDF
182-194
COMBINING SERVQUAL AND IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE SERVICE QUALITY IN A HOTEL IN TOBRUK, LIBYA: A SUGGESTION FOR PRACTITIONERS

Mirwan Surya Perdhana, Omelkhair Ali Ahshen

| Language: EN | DOI: 10.14710/jspi.v16i3.195-202
Received: 21 Feb 2018; Published: 3 Apr 2018.
 PDF
195-202
THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY AND ATTRIBUTES RELATED TO SERVICE AS BRAND SWITCHING ANTICIPATION AND THEIR IMPLICATION ON CUSTOMERS’ SATISFACTION

Arief Hidayat, Harry Soesanto, Mahfudz Mahfudz

| Language: EN | DOI: 10.14710/jspi.v16i3.203-220
Received: 7 Oct 2017; Published: 3 Apr 2018.
 PDF
203-220