General information
Published: 21-04-2019
Total Articles:
(including Editorial)		 5
Total Authors: 15
Issues list
Vol 19, No 1 (2020): Mei Vol 18, No 3 (2019): Desember Vol 18, No 2 (2019): September Vol 18, No 1 (2019): Mei Vol 17, No 3 (2018): Desember Vol 17, No 2 (2018): September Vol 17, No 1 (2018): Mei Vol 16, No 3 (2017): Desember Vol 16, No 2 (2017): September Complete issues
Most cited articles
ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan) PENGARUH BUDAYA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING PROSES PENGEMBANGAN KOMITMEN HUBUNGAN PEMASARAN JANGKA PANJANG ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama) DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN More cited articles

Vol 17, No 2 (2018): September

Table of Contents

Research Article

THE EFFECT OF PRODUCT FASCINATION, SERVICE FASCINATION, AND COMPETITIVE POWER OF TARIFF ON CUSTOMER SATISFACTION AND IMPACT ON TRANSACTION DECISIONS (Study on Agent BRILink BRI Branch of Pati)

Rizal Mahdi Kurniawan, Harry Soesanto, Sugiarto Sugiarto

| Language: EN | DOI: 10.14710/jspi.v17i2.89-102
Received: 4 Jul 2018; Published: 21 Apr 2019.
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89-102
INVESTIGATING THE EFFECT OF CUSTOMER RELATIONS QUALITY AND PRODUCT EXCELLENCE ON MARKETING PERFORMANCE THROUGH PRODUCT COMPETITIVE ADVANTAGE (Empirical Study at PT Bank Mega, Tbk)

Sekarani Yuteva Augustia, Susilo Toto Raharjo, Sutopo Sutopo

| Language: EN | DOI: 10.14710/jspi.v17i2.103-118
Received: 4 Mar 2018; Published: 21 Apr 2019.
 PDF
103-118
ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District)

Aulia Ardhian Ayuningtyas, Miyasto Miyasto, Yohanes Sugiarto

| Language: EN | DOI: 10.14710/jspi.v17i2.119-139
Received: 7 Mar 2018; Published: 21 Apr 2019.
 PDF
119-139
BUILDING MARKETING PERFORMANCE THROUGH COMPETITOR ORIENTATION (Empirical Study on Baitul Maal wat Tamwil at Ex-Residency of Semarang)

Citra Ajeng Isywari, Augusty Tae Ferdinand, Farida Indriani

| Language: EN | DOI: 10.14710/jspi.v17i2.140-151
Received: 20 Mar 2018; Published: 21 Apr 2019.
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140-151
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang)

Hapsari Prawitasari Putri Anjani, Susilo Toto Raharjo, Mirwan Surya Perdhana

| Language: IND | DOI: 10.14710/jspi.v17i2.152-163
Received: 23 May 2018; Published: 21 Apr 2019.
 PDF
152-163