General information
Published: 10-12-2021
Total Articles:
(including Editorial)		 5
Total Authors: 12
Universitas Tanjung Putra
UIN Walisongo Semarang
Universitas Diponegoro
Issues list
Vol 25, No 3 (2025): Desember Vol 24, No 2 (2025): September Vol 24, No 1 (2025): Mei Vol 23, No 3 (2024): Desember Vol 23, No 2 (2024): September Vol 23, No 1 (2024): Mei Vol 22, No 3 (2023): Desember Vol 22, No 2 (2023): September Vol 22, No 1 (2023): Mei Complete issues

Vol 19, No 3 (2020): Desember

Table of Contents

Research Article

Perpindahan Merek (Brand Swithcing Behavior) Pada Air Minum Dalam Kemasan di Kota Pontianak

Mar'ah Lestari, Dewi Kurniari, Wanti Fitrianti

| Language: ID | DOI: 10.14710/jspi.v19i3.126-133
Received: 28 Sep 2020; Published: 25 Dec 2020.
 PDF
126-133
Pengaruh Kualitas Layanan, Nilai Nasabah, Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Pengguna Layanan Mobile Banking Syariah

Yulia Widi Astuti, Ratno Agriyanto, Ahmad Turmudzi

| Language: ID | DOI: 10.14710/jspi.v19i3.134-158
Received: 16 Oct 2020; Published: 25 Dec 2020.
 PDF
134-158
Analisis Faktor-Faktor yang Mempengaruhi Preferensi Konsumen Terhadap Keputusan Pembelian Obat Generik (Studi Pada Konsumen di Apotek Kimia Farma Pandanaran Kota Semarang)

Laura Natalia Ronauli, Farida Indriani

| Language: ID | DOI: 10.14710/jspi.v19i3.172-187
Published: 25 Dec 2020.
 PDF
159-174
Menginvestigasi Produktivitas Marketing Era 4.0 Pada Bank Mandiri Berbasis Jalur Pelanggan (Studi Pada KCP Semarang Sisingamangaraja)

Rahmani Tri Retno Widowati, Mirwan Surya Perdhana

| Language: ID | DOI: 10.14710/jspi.v19i3.188-203
Published: 25 Dec 2020.
 PDF
175-190
Analysis of The Effect of Technology Adaptation, Market Orientation, and Networking on Competitive Advantages and Business Performance of Batik UMKM in Laweyan, Solo, Central Java

Rahardian Andre, Susilo Toto Raharjo

| Language: EN | DOI: 10.14710/jspi.v19i3.204-214
Published: 25 Dec 2020.
 PDF
191-201