General information
Published: 17-12-2021
Total Articles:
(including Editorial)		 5
Total Authors: 15
Universitas Indonesia
Universitas Jenderal Soedirman
Universitas Singaperbangsa Karawang
Institut Teknologi Bandung
Universitas Padjajaran
Issues list
Vol 22, No 1 (2023): May Vol 21, No 3 (2022): Desember Vol 21, No 2 (2022): September Vol 21, No 1 (2022): Mei Vol 20, No 3 (2021): Desember Vol 20, No 2 (2021): September Vol 20, No 1 (2021): Mei Vol 19, No 3 (2020): Desember Vol 19, No 2 (2020): September Complete issues

Vol 20, No 3 (2021): Desember

Table of Contents

Research Article

Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab

Masyhuril Amri Bagaskara, Rambat Lupiyoadi

| Language: EN | DOI: 10.14710/jspi.v20i3.180-184
Received: 27 Jul 2021; Published: 17 Dec 2021.
 PDF
180-184
Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java

Djeimy Kusnaman, Sunendar Sunendar, Syahrul Ganda Sukmaya

| Language: EN | DOI: 10.14710/jspi.v20i3.185-195
Received: 27 Nov 2021; Published: 17 Dec 2021.
 PDF
185-195
Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z

Ayuni Ayuni, Siti Nabillah Suci Amanda, Abdul Yusuf

| Language: ID | DOI: 10.14710/jspi.v20i3.196-211
Received: 9 Dec 2021; Published: 17 Dec 2021.
 PDF
196-211

Articles

Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia

Ligasyah Arnanda Primadana, Muhammad Abdilah Ramdani, Shifa Hustima Sahara, Atik Aprianingsih

| Language: EN | DOI: 10.14710/jspi.v20i3.212-240
Received: 27 Jul 2021; Published: 17 Dec 2021.
 PDF
212-240
Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review

Dapit Alex Sander, Arianis Chan, Herwan Abdul Muhyi

| Language: ID | DOI: 10.14710/jspi.v20i3.241-257
Received: 6 Dec 2021; Published: 17 Dec 2021.
 PDF
241-257