DOI: https://doi.org/10.14710/lr.v16i1.30301

Role of Trademark in Improving Legal and Competitive Awareness

*Endang Purwaningsih  -  Faculty of Law, Universitas YARSI Jakarta, Indonesia
Open Access Copyright 2020 LAW REFORM under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

There are a lot of traditional food producers in Brebes Regency but they have not been managed well. Many obstacles were experienced by these MSMEs producers, including the problem of the ignorance of trademark registration, and the mindset and motivation that need to be addressed. The purpose of this study was to determine the level of knowledge of traditional food producers on trademarks and the motivation of traditional food producers in Brebes Regency for trademark registration in an effort to increase their legal awareness and competitive awareness. The research method used was empirical juridical research that emphasizes secondary data balanced by primary data as a support. The results show that the knowledge level of the traditional food producers in Brebes Regency towards trademarks was still low, and it needs to be improved with various socialization on trademark manufacturing, trademark registration, and branding assistance. The mindset and motivation of Brebes Regency traditional food producers towards trademark registration in an effort to increase legal awareness and competitive awareness is still low, so it needs to be improved and addressed. In addition, it is also necessary to be accompanied continuously by the stakeholders; in this case, the producer organization (MSMEs Forum) and related agencies in the area.

Fulltext View|Download
Keywords: Knowledge; Motivation; Trademark; Legal Awareness; Competitive Awareness

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
Revealing The Relation between Global Capitalism and Television Industry Issuance of a Search Warrant for Narcotics Crime in Indonesia Binding Legal Force of Supreme Court Decision over General Election Commission More recent articles
Most cited articles
COUNTER TERRORISM BAGI PELAKU TINDAK PIDANA TERORISME SEBAGAI UPAYA PENANGGULANGAN KEJAHATAN TERORISME DI INDONESIA KEBIJAKAN FORMULASI HUKUM PIDANA DALAM MELINDUNGI TRANSAKSI E - COMMERCE DI INDONESIA URGENSI REKONSTRUKSI HUKUM E-COMMERCE DI INDONESIA PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM TRANSAKSI E-COMMERCE PENGATURAN KAWASAN KESELAMATAN OPERASI PENERBANGAN : STUDI TENTANG PELAKSANAAN KEWENANGAN PEMERINTAH DAERAH DALAM MENGENDALIKAN PEMBANGUNAN DAN BENDA TUMBUH DI KAWASAN KESELAMATAN OPERASI PENERBANGAN BANDAR UDARA AHMAD YANI SEMARANG More cited articles
  1. Baker, Richard Austin., & Zhou, Qi. (2015). Contract In Context. New York: Routledge
  2. Barnes, James. A., Dworkin, Terry Morehead., & Richards, Eric. (2012). Law for Business. New York: Mc.Graw.Hill Irwin
  3. Dornis, Tim W. (2017). Trademark and Unfair Competition Conflicts, historical comparative, doctrinal and Economic perspectives. United Kingdom: University Printing House,
  4. Kadarudin., & Munzir, Ibnu. (2014). Perlindungan Hak Kekayaan Intelektual terhaap Produk Indikasi Asal: Suatu kajian terhadap Kopi Torja yang Terdaftar sebagai Merek Dagang di Indonesia dan Jepang. Makasar: Pustaka Pena Press
  5. Logan, T. (2014). Profiting from market trends, simple tools and techniques for mastering trend analysis 2014. New Jersey: John Wiley & Sons, Inc
  6. Tomasic, Roman., & Wolff, Leon. (2014). Commercial Law in East Asia. England: Ashgate Publishing Company
  7. Vadi, V. (2014). Cultural heritage in international investment law and arbitration. United Kingdom: Cambridge University Press
  8. Aggarwal, Rashmi., Singh, Harvinder., & Prashar, Sanjeev. (2014) Branding of Geographical indications in India: A Paradigm to Sustain its Premium Value. International Journal of Law and Manajement, Vol.56, (No.6), pp.431-442
  9. Apriansyah, N. (2018). Perlindungan Indikasi Geografis dalam Rangka Mendorong Perekonomian Daerah. Jurnal Penelitian Hukum De Jure, Vol.18, (No.4), pp.525-542
  10. Betlehn, Andrew., & Samosir, Prisca Oktaviani. (2018). Upaya Perlindungan Hukum terhadap Merek Industri UMKM di Indonesia. Jurnal Law and Justice, Vol.3, (No.1), pp. 3-11
  11. Fajar, Mukti., Nurhayati, Yati., & Ifrani. (2017). Iktikad Tidak Baik dalam Pendaftaran dan Model Penegakan Hukum Merrek di Indonesia. Journal Hukum IUS QUIA IUSTUM, Vol.25, (No.2), pp.219-236
  12. Herdana, A. 2015) Analisis Pengaruh Kesadaran Merek (Brand Awareness) Pada Produk Asuransi Jiwa Prudential Life Assurance (Studi Pada Pru Passion Agency Jakarta). Jurnal Riset Bisnis dan Manajemen, Vol.3, (No.1), pp.1-18
  13. Lukito, I. (2018). Peran Pemerintah daerah dalam Mendorong Potensi Indikasi Geografis (Studi Pada Provinsi Kepulauan Riau). Jurnal Ilmiah Kebijakan Hukum, Vol.12, (No.3), pp.313-330
  14. Mirfa, E. (2016). Perlindungan Hukum terhadap Merek Terdaftar. Jurnal Hukum Samudra Keadilan, Vol.11, (No.1), pp.65-77
  15. Pranata, I Wayan Dicky Reza., & Pramudan, Km. Agus Satria. (2018) Peran Kesadaran Merek (Brand Awareness) dalam Memediasi Hubungan Iklan Oppo dengan Niat Beli Konsumen. Jurnal Manajemen Unud, Vol.7, (No.10), pp.5230-5257
  16. Purwaningsih, E. (2019). Intellectual Property Rights in Supporting Entrepreneurship in Indonesia Micro Small, Medium Enterprises Scale. Journal of Advanced research in Law and Economics, Vol 10, (No.1), pp.35-46
  17. Purwaningsih, Endang., Muslikh., Anisariza, Nelly., & Rahmanto, Derta. (2018). Legal Protection toward traditional Food Based on trademark and Geographic Indication Law. Journal of Advanced research in Law and Economics, Vol.9, (No.1), pp. 29-42
  18. Purwaningsih, E. (2014). Disclosure of Origin pada Pengakuan dan Publikasi Traditional Knowledge dalam Upaya Perlindungan. Hukum Jurnal Ius Quia Iustum UII, Vol.21, (No.2), pp.272-292
  19. Rosiah, Riris., Hakim, Lukmanul., & Mukminin, Amirul. (2018). Strategi Membangun Brand Awareness pada Usaha Mikro Kecil menengah (UKM) Baju Bayi Inda Collection. Jurnal Abdimas BSI, Vol.1, (No.2), pp.340-347
  20. Sarianti. (2014). Tinjauan Hukum Tentang Kerajinan tangan Sarung Donggala Sebagai Produk Indikasi Asal. Jurnal Ilmu Hukum Legal Opinion, Vol.2, (No.6), pp.1-9
  21. Sudarwati, Yuni., & Satya, Venti Eka. (2013). Strategi Pengembangan Merek Usaha Mikro, Kecil, dan Menengah. Jurnal Ekonomi dan Kebijakan Publik, Vol.IV, (No.1), p.89-101
  22. Sudjana. (2018). Implikasi Perlindungan Indikasi Geografis Berdasarkan Undang-Undang Nomor 20 Tahun 2016 terhadap Pengembangan Ekonomi Lokal. Jurnal Veritas et-Justitia, Vol.4, (No.1), pp.30-58
  23. Sukmadewi, Y. (2017). Pendaftaran Merek Asosiasi sebagai Merek Kolektif (Kajian terhadap Asosiasi (Kajian terahap Asosiasi Rajut Indonesia Wilayah Jawa Tengah. IUS Constituendum, Vol.2, (No.1), pp.109-130
  24. Sukmadewi, Y. (2018). Kajian Legalitas dan Manajemen Merek pada UMKM Munaku Sulam Pita Semarang. Law Reform, Vol.14, (No.2), pp.275-290
  25. Syapsan. (2019). The Effect of service quality, innovation towards competitive advantages and sustainable economic growth : Marketing Strategy as Mediating Varibel. Benchmarketing: An International Journal, Vol.26, (No.4), pp.1336-1356
  26. Kasein. (2017) Melihat Peluang Brebes sebagai Lokasi Investasi Perusahaan Manufaktur. Retrieved from: http://brebesnews.co /2017/11/melihat-peluang-brebes-sebagai-lokasi-investasi-perusahaan-manufaktur
  27. Amelia. (2018). Interview Results, 9-10 March 2018
  28. Mrs and (Late) Komarudin. (2018). Interview Results, 9-10 March 2018 and 2019
  29. Sobirin, A. (2018). Interview Results. 19-20 April 2018
  30. Undang-Undang Nomor 20 tahun 2016 tentang Merek dan Indikasi Geografis
  31. PP No. 45 Tahun 2016 tentang PNBP Merek bagi UMK

Last update:

No citation recorded.

Last update: 2024-11-23 13:57:17

No citation recorded.