BibTex Citation Data :
@article{LR30301, author = {Endang Purwaningsih}, title = {Role of Trademark in Improving Legal and Competitive Awareness}, journal = {LAW REFORM}, volume = {16}, number = {1}, year = {2020}, keywords = {Knowledge; Motivation; Trademark; Legal Awareness; Competitive Awareness}, abstract = { There are a lot of traditional food producers in Brebes Regency but they have not been managed well. Many obstacles were experienced by these MSMEs producers, including the problem of the ignorance of trademark registration, and the mindset and motivation that need to be addressed. The purpose of this study was to determine the level of knowledge of traditional food producers on trademarks and the motivation of traditional food producers in Brebes Regency for trademark registration in an effort to increase their legal awareness and competitive awareness. The research method used was empirical juridical research that emphasizes secondary data balanced by primary data as a support. The results show that the knowledge level of the traditional food producers in Brebes Regency towards trademarks was still low, and it needs to be improved with various socialization on trademark manufacturing, trademark registration, and branding assistance. The mindset and motivation of Brebes Regency traditional food producers towards trademark registration in an effort to increase legal awareness and competitive awareness is still low, so it needs to be improved and addressed. In addition, it is also necessary to be accompanied continuously by the stakeholders; in this case, the producer organization (MSMEs Forum) and related agencies in the area. }, issn = {2580-8508}, pages = {1--18} doi = {10.14710/lr.v16i1.30301}, url = {https://ejournal.undip.ac.id/index.php/lawreform/article/view/30301} }
Refworks Citation Data :
There are a lot of traditional food producers in Brebes Regency but they have not been managed well. Many obstacles were experienced by these MSMEs producers, including the problem of the ignorance of trademark registration, and the mindset and motivation that need to be addressed. The purpose of this study was to determine the level of knowledge of traditional food producers on trademarks and the motivation of traditional food producers in Brebes Regency for trademark registration in an effort to increase their legal awareness and competitive awareness. The research method used was empirical juridical research that emphasizes secondary data balanced by primary data as a support. The results show that the knowledge level of the traditional food producers in Brebes Regency towards trademarks was still low, and it needs to be improved with various socialization on trademark manufacturing, trademark registration, and branding assistance. The mindset and motivation of Brebes Regency traditional food producers towards trademark registration in an effort to increase legal awareness and competitive awareness is still low, so it needs to be improved and addressed. In addition, it is also necessary to be accompanied continuously by the stakeholders; in this case, the producer organization (MSMEs Forum) and related agencies in the area.
Article Metrics:
Last update:
Last update: 2024-11-05 03:28:53
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Law Reform and Master Program of Law, Diponegoro University as publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Law Reform and Master Program of Law, Diponegoro University and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Law Reform journal are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form Law Reform]. The copyright form should be signed originally and send to the Editorial Office in the form of original mail, scanned document or fax :
Dr. Kholis Roisah, S.H., M.Hum (Editor-in-Chief)
Editorial Office of Law Reform
Master of Law, Faculty of Law, Universitas Diponegoro
Jl. Imam Bardjo, SH No.1, Semarang, Indonesia 50241
Telp. (024) 8313493
Email: jurnalmih.undip@gmail.com
Has been indexed in:
Statistics
LAW REFORM (p-ISSN:1858-4810, e-ISSN:2580-8508) is published by Master Program of Law, Faculty of Law, Universitas Diponegoro under a Creative Commons Attribution-ShareAlike 4.0 International License.