DOI: https://doi.org/10.14710/jspi.v22i2.109-131

Pengaruh Brand Trust, Brand Equity, Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Investasi Reksa Dana pada Aplikasi Bibit

*Rofan Dwi Sulistyo  -  Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta, Jl. Slamet Riyadi No.435-437, Makamhaji, Kartasura, Kabupaten Sukoharjo, Jawa Tengah, 57161, Indonesia, Indonesia

Citation Format:
Abstract
One of the most popular digital investment is Bibit application, which offers an easy way to invest for beginners. The research was conducted by distributing questionnaires to 105 respondents. The data analysis technique uses multiple regression analysis with SPSS 25. It is concluded that Brand Trust and Brand Image partially have a significant effect, while Brand Equity and Brand Abassador partially have no significant effect on purchasing decisions. The simultaneous results show that all variables influence purchasing decisions, and the coefficient of determination

Note: This article has supplementary file(s).

Fulltext View|Download |  common.other
Dokumen 1
Subject
Type Other
  Download (66KB)    Indexing metadata
Keywords: Keywords: digital investment, bibit, investation, reksa dana, brand ambassador.

Article Metrics:

Article Info
Section: Articles
Language : ID
Recent articles
The Influence of Market Orientation, Innovation, and Competitive Advantage as Intervening Variable on Marketing Performance of Culinary MSMES in Purwokerto Analysis of The Influence of Profit Value and Restaurant Ambience on Return Visit Intention Mediated by Customer Satisfaction (A Case Study of Restaurant Consumers in Surakarta) Pengaruh Instagram Marketing terhadap Keputusan Pembelian pada Donat Madu Cihanjuang Analisis Strategi Branding dan Pemasaran Oleh Akun Instagram @barenbliss_id, @apieu_idn, @immeme_indonesia, @holikaholika_indonesia, dan @peripera.id More recent articles
Most cited articles
ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan) ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama) ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada Industri Kecil dan Menengah Batik Pekalongan) ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama) ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES More cited articles

Last update:

No citation recorded.

Last update: 2024-12-25 16:08:05

No citation recorded.