General information
Published: 30-04-2019
Total Articles:
(including Editorial)		 5
Total Authors: 14
Issues list
Vol 22, No 1 (2023): May Vol 21, No 3 (2022): Desember Vol 21, No 2 (2022): September Vol 21, No 1 (2022): Mei Vol 20, No 3 (2021): Desember Vol 20, No 2 (2021): September Vol 20, No 1 (2021): Mei Vol 19, No 3 (2020): Desember Vol 19, No 2 (2020): September Complete issues

Vol 17, No 3 (2018): Desember

Table of Contents

Research Article

THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang)

Angela Mariska, Harry Soesanto, Mahfudz Mahfudz

| Language: EN | DOI: 10.14710/jspi.v17i3.164-176
Received: 29 Aug 2018; Published: 30 Apr 2019.
 PDF
164-176
STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS

Bekti Pradina Sari, Harry Soesanto, Susilo Toto Raharjo

| Language: IND | DOI: 10.14710/jspi.v17i3.177-187
Received: 5 Oct 2018; Published: 30 Apr 2019.
 PDF
177-187
THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG

Nindita Gabriele Pragunadi, I Made Sukresna, Sutopo Sutopo

| Language: EN | DOI: 10.14710/jspi.v17i3.188-195
Received: 6 Sep 2018; Published: 30 Apr 2019.
 PDF
188-195
THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City)

Novita Lely Markus, Susilo Toto Raharjo, Mahfudz Mahfudz

| Language: EN | DOI: 10.14710/jspi.v17i3.196-206
Received: 6 Nov 2018; Published: 30 Apr 2019.
 PDF
196-206
ANALISIS PENINGKATAN MINAT BERKUNJUNG KEMBALI PADA WISATAWAN MELALUI CITRA WISATA DAN NILAI BUDAYA (STUDI PADA KOTA KUNINGAN, JAWA BARAT)

Nadya Damayanty Utami, Augusty Tae Ferdinand

| Language: IND | DOI: 10.14710/jspi.v17i3.207-221
Received: 16 Nov 2018; Published: 30 Apr 2019.
 PDF
207-221