General information
Published: 30-04-2019
Total Articles:
(including Editorial)		 5
Total Authors: 14
Issues list
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Most cited articles
ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan) LINGKUNGAN EKSTERNAL,,FAKTOR INTERNAL,DAN ORIENTASI PASAR PENGARUHNYA TERHADAP KINERJA PEMASARAN ANALISIS PENGARUH KUALITAS PRODUK , PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PRODUK PERLENGKAPAN KUNCI DI PT KENARI DJAJA PRIMA SEMARANG DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN PROSES PENGEMBANGAN KOMITMEN HUBUNGAN PEMASARAN JANGKA PANJANG More cited articles

Vol 17, No 3 (2018): Desember

Table of Contents

Research Article

THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang)

Angela Mariska, Harry Soesanto, Mahfudz Mahfudz

| Language: EN | DOI: 10.14710/jspi.v17i3.164-176
Received: 29 Aug 2018; Published: 30 Apr 2019.
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164-176
STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS

Bekti Pradina Sari, Harry Soesanto, Susilo Toto Raharjo

| Language: IND | DOI: 10.14710/jspi.v17i3.177-187
Received: 5 Oct 2018; Published: 30 Apr 2019.
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177-187
THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG

Nindita Gabriele Pragunadi, I Made Sukresna, Sutopo Sutopo

| Language: EN | DOI: 10.14710/jspi.v17i3.188-195
Received: 6 Sep 2018; Published: 30 Apr 2019.
 PDF
188-195
THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City)

Novita Lely Markus, Susilo Toto Raharjo, Mahfudz Mahfudz

| Language: EN | DOI: 10.14710/jspi.v17i3.196-206
Received: 6 Nov 2018; Published: 30 Apr 2019.
 PDF
196-206
ANALISIS PENINGKATAN MINAT BERKUNJUNG KEMBALI PADA WISATAWAN MELALUI CITRA WISATA DAN NILAI BUDAYA (STUDI PADA KOTA KUNINGAN, JAWA BARAT)

Nadya Damayanty Utami, Augusty Tae Ferdinand

| Language: IND | DOI: 10.14710/jspi.v17i3.207-221
Received: 16 Nov 2018; Published: 30 Apr 2019.
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207-221