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Current issue: Vol 23, No 3 (2024): Desember | Archives | Start Submission


Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) P-ISSN: 1412-8527 | E-ISSN: 2580-118X is a science journal in marketing management by Master of Management Universitas Diponegoro which was priority for publication the results of empirical research and literature research in marketing field. Editors invite graduate students at master and doctorate degrees in marketing field, marketing lecturers, and marketing researchers to take a part for publish the results of research through this journal. JSPI is scheduled for publication in May, September, and December (3 issues a year), it is electronically published via journal website.

 

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Vol 23, No 3 (2024): Desember

Shopping Behavior Webrooming in Fulfilling Individual Needs From A Perspective Self-Determination Theory

Resita Septia Rahma, Abdi Ramdan, Asri Sekar Mawar Firdausi, Taqdirul Alim

| Language: EN | DOI: 10.14710/jspi.v23i3.214-228
 PDF
214-228
Impact of Korean Brand Ambassadors on Purchase Decisions at Tokopedia

Zidan Egi Safitri, Muhammad Ragil Santoso, Asfa Rofilla

| Language: EN | DOI: 10.14710/jspi.v23i3.229-245
 PDF
229-245
Business Development Strategy Through Enhancement of Resources and Attraction Using The Analytical Hierarchy Process (AHP): A Case Study of RSUD Kota Bogor

Roos Farieanna Rowi, Benny Ranti, Bambang Rismadi, Rudy C. Tarumingkeng

| Language: EN | DOI: 10.14710/jspi.v23i3.246-256
 PDF
246-256
Pengaruh Viral Marketing dan Brand Image terhadap Keputusan Pembelian Kahf di Tiktok Shop

Hasnah Hasnah, M. Ferdy Irzami, Moch Yusuf Haidar Ali Ramdhani, Muhammad Abiyyu Bilisani, Muhammad Keanu Haryo Yudhistira, Btari Mariska Purnawijaya

| Language: ID | DOI: 10.14710/jspi.v23i3.257-265
 PDF
257-265
More than just a bag: Understanding the Personalities of Eco-Entrepreneurs Behind Sustainable Leather Goods

Crispianus Padi Pati, Ridwan Hanif Presetyo, Wela Moningka, Andriyani Andriyani

| Language: EN | DOI: 10.14710/jspi.v23i3.191-203
 PDF
191-203
Analysis of The Influence of Green Brand Positioning and Green Brand Knowledge on Brand Evangelism

Winner Damanik, Kardison Lumban Batu

| Language: EN | DOI: 10.14710/jspi.v23i3.204-213
 PDF
204-213

Total 12 citations from 10 documents (Last update: 2025-01-22 22:36:54).

  1. ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES

    Emilda Handayani, Augusty Tae Ferdinand, Sugiono Sugiono

    | Vol 16, No 2 (2017): September | pp. 103-116 | | Lang: EN | DOI: 10.14710/jab.v%vi%i.17112
  2. ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama)

    Ariadi Wibowo

    | Vol 8, No 1 (2009): Mei | pp. 1-11 | | Lang: ID | DOI: 10.14710/jspi.v8i1.1-11
  3. ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada Industri Kecil dan Menengah Batik Pekalongan)

    Ginanjar Suendro

    | Vol 9, No 2 (2010): September | pp. 230 - 243 | | Lang: IN | DOI: 10.14710/jspi.v9i2.230 - 243
  4. PENGARUH BUDAYA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING

    arnol diosdad, SE, MM

    | Vol 2, No 3 (2003): Desember | pp. 265 - 278 | | Lang: ID | DOI: 10.14710/jspi.v2i3.265 - 278
  5. ANALISIS PENGARUH KUALITAS PRODUK , PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PRODUK PERLENGKAPAN KUNCI DI PT KENARI DJAJA PRIMA SEMARANG

    Annisa Dwi Hariyanti

    | Vol 10, No 1 (2011): Mei | pp. 47 - 87 | | Lang: IN | DOI: 10.14710/jspi.v10i1.47 - 87
  6. ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama)

    Ariadi Wibowo

    | Vol 8, No 2 (2009): September | pp. 173-186 | | Lang: ID | DOI: 10.14710/jspi.v8i2.173-186
  7. LINGKUNGAN EKSTERNAL,,FAKTOR INTERNAL,DAN ORIENTASI PASAR PENGARUHNYA TERHADAP KINERJA PEMASARAN

    Dicky Imam Praetya

    | Vol 1, No 3 (2002): Desember | pp. 219-240 | | Lang: ID | DOI: 10.14710/jspi.v1i3.219-240

See more cited articles.

Mailing Address

Program Magister Manajemen

Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Jl. Erlangga Tengah 17 Semarang 50241

Telp.(024) 8441636, Fax. (024) 8452269

 

Principal Contact

Mirwan Surya Perdhana
Ph.D
Universitas Diponegoro

Program Magister Manajemen

Universitas Diponegoro

Jl Erlangga Tengah 17 Semarang 50241

Telp. (024) 8441636 Fax. (024) 8452269


Phone: (024)8441636
Fax: (024)845229
Email: mirwan@live.undip.ac.id

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Email: jspifebundip@gmail.com