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Current issue: Vol 24, No 1 (2025): Mei | Archives | Start Submission


Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) P-ISSN: 1412-8527 | E-ISSN: 2580-118X is a science journal in marketing management by Master of Management Universitas Diponegoro which was priority for publication the results of empirical research and literature research in marketing field. Editors invite graduate students at master and doctorate degrees in marketing field, marketing lecturers, and marketing researchers to take a part for publish the results of research through this journal. JSPI is scheduled for publication in May, September, and December (3 issues a year), it is electronically published via journal website.

 

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Vol 24, No 1 (2025): Mei

Pengaruh Kualitas Pelayanan dan Kepercayaan Pelanggan Terhadap Kepuasan Pengguna Transportasi Online Aplikasi Gojek di Soloraya (Studi Kasus pada Layanan Go-Ride)

Siti Aisyah, Alviana Maharani, Indah Mutiarasari, Wulan Fitri Handayani, Wella Fitra Amelia, Grezina Intan Syafilla

| Language: EN | DOI: 10.14710/jspi.v24i1.1-9
 PDF
1-9
Artificial Intelligence (AI) dan Personalisasi Iklan: Memahami Pola Belanja Generasi Z

Dina Simanjuntak, Harmon Chaniago

| Language: ID | DOI: 10.14710/jspi.v24i1.10-29
 PDF
10-29
Analisis Efektivitas Iklan Melalui Media Sosial Tiktok di UMKM Jamu Mitra Sehat

Siwitri Munambar, Fitria Naimatu Sadiyah, Rosiana Nurfitri

| Language: ID | DOI: 10.14710/jspi.v24i1.30-50
 PDF
30-50
Influencer Credibility as A Source of Travel Information for Generation Z to Bali

Ni Nyoman Nariyani

| Language: EN | DOI: 10.14710/jspi.v24i1.51-64
 PDF
51-64
Pengaruh Social Media Influencer terhadap Brand Loyalty Tiktok dengan Purchase Intention sebagai Mediasi pada Generasi Z di Indonesia

Indira Rachmawati

| Language: ID | DOI: 10.14710/jspi.v24i1.65-76
 PDF
65-76
Analisis Perceived Usefulness, Perceived Ease of Use, dan Perceived Risk terhadap Minat Pembayaran Quick Response Code Indonesian Standard (QRIS)

Mohamad Sajili

| Language: EN | DOI: 10.14710/jspi.v24i1.77-91
 PDF
77-91

Total 12 citations from 10 documents (Last update: 2025-07-17 13:27:04).

  1. ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES

    Emilda Handayani, Augusty Tae Ferdinand, Sugiono Sugiono

    | Vol 16, No 2 (2017): September | pp. 103-116 | | Lang: EN | DOI: 10.14710/jab.v%vi%i.17112
  2. DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN

    Bambang B Sunaryo

    | Vol 1, No 1 (2002): Mei | pp. 41-56 | | Lang: ID | DOI: 10.14710/jspi.v1i1.41-56
  3. PROSES PENGEMBANGAN KOMITMEN HUBUNGAN PEMASARAN JANGKA PANJANG

    Mispan Indarjo

    | Vol 1, No 2 (2002): September | pp. 152-161 | | Lang: ID | DOI: 10.14710/jspi.v1i2.152-161
  4. ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Perumahan Sembungharjo Permai Pengembang PT. Sindur Graha Tama)

    Ariadi Wibowo

    | Vol 8, No 1 (2009): Mei | pp. 1-11 | | Lang: ID | DOI: 10.14710/jspi.v8i1.1-11
  5. ANALISIS PENGARUH INOVASI PRODUK MELALUI KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada Industri Kecil dan Menengah Batik Pekalongan)

    Ginanjar Suendro

    | Vol 9, No 2 (2010): September | pp. 230 - 243 | | Lang: IN | DOI: 10.14710/jspi.v9i2.230 - 243
  6. PENGARUH BUDAYA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING

    arnol diosdad, SE, MM

    | Vol 2, No 3 (2003): Desember | pp. 265 - 278 | | Lang: ID | DOI: 10.14710/jab.v%vi%i.14102
  7. ANALISIS PENGARUH KUALITAS PRODUK , PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PRODUK PERLENGKAPAN KUNCI DI PT KENARI DJAJA PRIMA SEMARANG

    Annisa Dwi Hariyanti

    | Vol 10, No 1 (2011): Mei | pp. 47 - 87 | | Lang: IN | DOI: 10.14710/jspi.v10i1.47 - 87

See more cited articles.

Mailing Address

Program Magister Manajemen

Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Jl. Erlangga Tengah 17 Semarang 50241

Telp.(024) 8441636, Fax. (024) 8452269

 

Principal Contact

I Made Sukresna
Ph.D
Universitas Diponegoro

Program Magister Manajemen

Universitas Diponegoro

Jl Erlangga Tengah 17 Semarang 50241

Telp. (024) 8441636 Fax. (024) 8452269


Phone: (024)8441636
Fax: (024)845229
Email: i.made.sukresna@live.undip.ac.id

Support Contact

JSPI Admin
Email: i.made.sukresna@live.undip.ac.id