General information
Published: 03-03-2020
Total Articles:
(including Editorial)		 5
Total Authors: 11
Universitas Diponegoro
Universitas Lancang Kuning
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Vol 18, No 3 (2019): Desember

Table of Contents

Research Article

Investigasi Pengambilan Keputusan Gen Y (Second Generation Existing Priority Members) untuk Menjadi Nasabah Prioritas BCA di Pekalongan (Sebuah Studi Fenomenologi)

Andreas Andy Christianto, Harry Soesanto

| Language: ID | DOI: 10.14710/jspi.v18i3.202-211
Available online: 3 Mar 2020; Published: 1 Dec 2019.
 PDF
202-211
Meningkatkan Kinerja Pemasaran Melalui Entrepreneurial Marketing (Studi Pada UKM Makanan dan Minuman di Semarang Jawa Tengah)

Irfan Wildzan Muafa, Augusty Tae Ferdinand, Farida Indriani

| Language: ID | DOI: 10.14710/jspi.v18i3.212-225
Received: 21 May 2018; Available online: 3 Mar 2020; Published: 1 Dec 2019.
 PDF
212-225
Studi tentang Pengaruh Kepuasan Pelanggan terhadap Ekuitas Merk dan Word of Mouth pada Bengkel AHASS Semarang Barat

Eric Gunawan, I Made Sukresna, Sugiono Sugiono

| Language: ID | DOI: 10.14710/jspi.v18i1.15-33
Received: 28 Mar 2018; Available online: 3 Mar 2020; Published: 1 Dec 2019.
 PDF
226-244
Faktor-Faktor yang Mempengaruhi Keputusan Pemilihan Jasa Ekspedisi JNE (Studi Pada Konsumen Pengguna Jasa JNE Di Semarang)

Sonya Clausis Dea, Mirwan Surya Perdhana

| Language: ID | DOI: 10.14710/jspi.v18i3.245-258
Available online: 3 Mar 2020; Published: 1 Dec 2019.
 PDF
245-258
Dampak Persepsi Konsumen Terhadap Minat Beli Konsumen Berbelanja di Lotte Mart Grosir Pekanbaru

Nofrizal Nofrizal

| Language: ID | DOI: 10.14710/jspi.v18i3.259-269
Received: 7 Oct 2019; Available online: 3 Mar 2020; Published: 1 Dec 2019.
 Remote  PDF
259-269