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Quo Vadis Traditional Cultural Expressions Protection: Threats from Personal Intellectual Property and Artificial Intelligence

*Ni Ketut Supasti Dharmawan orcid scopus  -  Faculty of Law, Universitas Udayana, Indonesia
Desak Putu Dewi Kasih scopus  -  Faculty of Law, Universitas Udayana, Indonesia
Putu Aras Samsithawrati orcid scopus  -  Faculty of Law, Universitas Udayana, Indonesia
Putri Triari Dwijayanthi orcid scopus  -  Faculty of Law, Universitas Udayana, Indonesia
Made Suksma Prijandhini Devi Salain orcid scopus  -  Faculty of Law, Universitas Udayana, Indonesia
Mirah Mahaswari orcid  -  School of Social Science, Faculty of Arts, Monash University, Australia
Made Grazia Ustriyana  -  Nishimura & Asahi, Singapore
Robert Vaisile Moisa scopus  -  National University of Political and Administrative Studies, Romania
Open Access Copyright 2023 LAW REFORM under http://creativecommons.org/licenses/by-sa/4.0.

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Abstract

Legal certainty for Communal Intellectual Property protection on the inventory and record-keeping arrangements in terms of ownership proof in Indonesia, has increasingly been regulated in various regulations. However, threats are also growing. Traditional Cultural expression works are easily turned into personal video works. Along with that, such works are also vulnerable as those are easily threatened by Artificial intelligence’s ability to express works made from previous works of art such as paintings. This article aims to analyze Traditional Cultural Expressions protection which are transformed or adapted into personal works or works made by Artificial Intelligence and the measures to overcome these threats. The results show that referring to Government Regulation 56/2022, the commercial use of Traditional Cultural Expressions works both in the form of adaptation and transformation by individual humans and Artificial Intelligence is required to obtain a permit and pay attention to the distribution of benefits which will further be determined by the Minister. However, regulations on this mechanism has not been explicitly regulated. Measures to overcome threats can be made through measures to turn threats into opportunities and strengths. It is also relevant to prioritize countervailing measures, namely by following the pattern of threats as a balancing act.

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Keywords: Countervailing Measures; Threats; Traditional Cultural Expressions

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